We’re living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
Core Web Vitals Monitoring Dashboard (FREE) – SEOSLY
Source: Search Engine Land
Free Core Web Vitals monitoring Google Looker Studio Dashboard coming soon.
6 ways to use generative AI for your marketing
Source: Search Engine Land
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.
SEO Content Strategist ~ Bauer Media Group UK ~ Hybrid London (UK)
Source: Search Engine Land
Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic…
How to use the new customer acquisition goal in Google Ads
Source: SEO Manager Jobs – SEOjobs.com
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Daily Search Forum Recap: May 22, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Marketing Live was yesterday…
Google Search Ranking Volatility Spike On May 22
Source: General SEO - SEO Blog by Ahrefs
After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I…
Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google Marketing Live
Source: General SEO - SEO Blog by Ahrefs
Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The…
Google & Bing Recommend Upgrading To WordPress 6.5 To Gain Lastmod Sitemap Support
Source: Search Engine Land
Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says…
Weird Surge In Google Search Console Product Snippets Search Impressions
Source: In-house SEO jobs – SEOjobs.com
Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will…
Bing Search Tag Filters
Source: In-house SEO jobs – SEOjobs.com
Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via…
Apple Maps Listing Permanently Closed Due To Missing Business Hours & Address
Source: In-house SEO jobs – SEOjobs.com
Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address…
Google Marketing Live 2024: Everything you need to know
Source: In-house SEO jobs – SEOjobs.com
From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.
WordPress 6.5 gains lastmod date for sitemaps files
Source: Search Engine Land
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google tests AI-powered ads for complex purchases
Source: Lenny's Newsletter
Google AI will provide personalized recommendations and advice before connecting them with advertisers’ websites to complete a transaction.
Google gives merchants new brand profiles, AI branding tools
Source: Search Engine Roundtable
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Google’s first-party data unification Ads Data Manager available to all
Source: Search Engine Roundtable
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Google starts testing ads in AI overviews
Source: Search Engine Roundtable
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.
Google visual storytelling advances for YouTube, Discover, Gmail
Source: Search Engine Roundtable
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Google rolls out immersive, AI-powered Shopping Ads
Source: Search Engine Roundtable
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google PMax upgrade allows mass AI creative asset production
Source: Search Engine Roundtable
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Search Engine Optimization Specialist ~ OpenUp ~ Hybrid Amerstadam (NL)
Source: The SEOFOMO Hub
Our goal at OpenUp is to make mental well-being accessible to everyone. We support companies, their employees, and employees’ families with mental well-being. Our OpenUp platform provides employees and their families access…
The autonomous marketing revolution: Navigating the new frontier of brand engagement
Source: The SEOFOMO Hub
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business.
So you’ve ‘won’ SEO – now what?
Source: SEO - Practical Ecommerce
Learn how to defend your “moat,” capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Source: Search Engine Land
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
On saying no
Source: Search Engine Land
Strategies, templates, and advice on how to stay focused while still being kind
Shopping graph optimization: The future of ecommerce SEO
Source: In-house SEO jobs – SEOjobs.com
Optimize for Google’s product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
A Canva Deep Dive – Sandy Kory (Partner, HorizonVC)
Source: In-house SEO jobs – SEOjobs.com
Watch now | For those curious about the $25B valued business of Canva, this episode is the deep dive you’ve been waiting for. Sandy Kory is the Founding Partner of HorizonVC, an…
Technical SEO Manager ~ Zoom ~ $76k-$186k ~ Remote (US)
The Technical SEO Manager will lead our technical digital implementation from an organic search perspective and ensure our digital properties are optimized for the best user and search experience. About the Team…
Daily Search Forum Recap: May 21, 2024
Source: SEO Agency Jobs – SEOjobs.com
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s CEO, Sunda Pichai, spoke…
Site Reputation Abuse Policy Also Applies To Google Discover
Source: Search Engine Land
Just a PSA – the newish Google site reputation abuse policy not only applies to Google Search but also applies to Google Discover. Google updated the Discover content policies a while back…
Sundar Pichai, Google’s CEO, On AI Overviews Killing Web, Smaller Publishers & Search Console Data
Source: Search Engine Land
Nilay Patel, Editor-In-Chief of The Verge interviewed Sundar Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been…
Google About Source Knowledge Panels Gets Graphical
Source: Search Engine Land
December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual…
Colors Of Google AI Overviews Do Not Indicate Confidence Of Response
Source: Search Engine Land
Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told…
Google Rolling Out More Graphical and Richer Search Results
Source: Search Engine Roundtable
Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like…
The Future of Content Success Is Social
Source: Screaming Frog
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how…
Digital Optimization Specialist – SEO/CRO ~ American House ~ $80,000 ~ Remote (US)
Source: Google Search Central Blog
American House is seeking a qualified search engine optimization (SEO) specialist with conversion rate optimization (CRO) experience. The ideal candidate can work independently to achieve goals and has a passion for driving…
Google CEO is ’empathetic’ to content creators Search has wiped out
Source: Search Engine Roundtable
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy
Source: Search Engine Roundtable
Submit your entry by Friday, May 24, to lock in Super Early Bird rates!
Daily Search Forum Recap: May 20, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it is working…
Has ChatGPT launched its Search product in stealth?
Source: Search Engine Roundtable
ChatGPT can now search the web to find current information, recent events or detailed answers that aren’t in its training data.
Early Look at Google’s AI Overviews
Source: Search Engine Roundtable
The new feature in search results is an AI-generated response to queries. Here’s our first assessment of the traffic impact.
Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
Source: The SEOFOMO Hub
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Source: The SEOFOMO Hub
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here’s what to do instead of giving up.
How to generate SEO content ideas with the Value Proposition Canvas
Source: SEO Agency Jobs – SEOjobs.com
Generate SEO content ideas that directly address your customers’ jobs, pains and gains for more effective content marketing.
Being position-less secures a marketer’s position for a lifetime
Source: In-house SEO jobs – SEOjobs.com
Clearing up any confusion around the term position-less marketer.
Google Working On Surfacing More Heartful Helpful Content In Search
Source: Lenny's Newsletter
Last week we reported how Danny Sullivan, Google’s Search Liaison, said how they are looking for ways to better promote sites that were hit by that helpful content update in September. Now,…
Danny Sullivan Speaks Directly To Engineers Working On Google Ranking Systems
Source: SEO - Practical Ecommerce
Google was asked where Google’s Danny Sullivan and John Mueller get their information from when responding to search and ranking-related questions. Sullivan responded directly to the engineers who code those ranking systems…
Google Bringing Comments To Notes In Google Search?
Source: Search Engine Roundtable
Google may be bringing comments to the Notes on Google Search (and Discover) feature. Notes on Search came last November as a labs feature in Google Search and Google Discover. Google recently…
