Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
Survey: Search marketers less happy with their jobs vs. last year
Source: Search Engine Land
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land’s Career and Salary survey finds.
SEO Editor ~ GOBankingRates ~ $70k-$80k ~ Remote (US)
GOBankingRates™ is unique in the digital marketing and media industry – we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our…
3 ways to add a human touch to AI-generated content
Source: Search Engine Land
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
How to Get Search Traffic Without Ranking for Anything
Source: In-house SEO jobs – SEOjobs.com
Are you making the most of “second-hand search traffic”?
Baidu vs. Google: Navigating the SEO landscape in 2024
Source: In-house SEO jobs – SEOjobs.com
Learn the similarities and differences between Baidu and Google SEO and how to boost your presence in the Chinese search landscape.
SEO Content Specialist ~ Response Mine ~ Remote (US)
Source: SEO Agency Jobs – SEOjobs.com
SEO Content Specialist Role Description While this Position relies on traditional SEO skills to achieve results in the Marketplace, the SEO Specialist will primarily be creating content and working within CMS (WordPress)…
Senior Editor, SEO ~ Trusted Media Brands ~ Remote (US)
Source: Search Engine Land
About Us: TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste…
Google’s Site Reputation Abuse Policy Leads To Gaming Affiliate To Reduce Financial Forecast
Source: Lenny's Newsletter
Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse…
SEO Manager ~ Mechanism Ventures ~ Remote (US, WW)
Source: Search Engine Roundtable
Company Description Live it Up is an exciting early-stage startup that’s on a mission to give nutrition its color back and make healthy a life everyone can lead. We believe that health…
Navigating the New Era of SEO Management: Responsibilities and Career Advancement
This article delves into the changing responsibilities of SEO Managers, emphasizing the skills needed for career progression and an overview of salary trends. As digital marketing gains prominence, SEO Managers play an increasingly vital role in enhancing a business’s online visibility and strategic development.
Unlocking Hidden Potential: Mastering Google’s Auction Insights for Better Ad Visibility
The article discusses Google’s Auction Insights tool, emphasizing its role in uncovering hidden search terms and providing crucial data to optimize ad spend. By leveraging this tool, marketers can gain a clearer picture of their competitive environment and make informed decisions to improve ad visibility and efficiency.
Exploring SEO Careers in Niche Markets: Opportunities in the Cannabis Industry
Companies in niche markets, such as cannabis, are increasingly seeking SEO specialists to enhance digital visibility and reputation. The role involves integrating SEO best practices with industry-specific strategies to drive growth and engagement.
How Google’s New AI-Enhanced Business Links Could Revolutionize Search Ad Strategy
Google is testing a new asset type called Business Links for search ads. This innovative feature uses AI to generate customizable headlines that can target different customer intents within a single advertisement, potentially improving click-through rates and engagement.
Mastering the Art of Hiring and Managing SEO Agencies
The article discusses effective strategies and best practices for hiring and managing SEO agencies successfully. It emphasizes the importance of clear communication, trust, and collaboration between in-house teams and external agencies to ensure successful project implementation.
5 ways to incorporate trends into your SEO content strategy
Source: Search Engine Roundtable
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
Google tightens AdMob policies, reshaping ad placement rules
Source: Search Engine Roundtable
Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting.
Survey: Search marketing gender pay gap is widening
Source: Search Engine Roundtable
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.
SEO Daily News Recaps for Wednesday, October 30, 2024
Here are the headlines for Wednesday, October 30, 2024 Algorithm Updates Google’s Next Update Coming Soon – Summary: Google held a web creator event at the GooglePlex where they discussed upcoming search…
Google Merchant Center Next rollout expands
Source: Search Engine Roundtable
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Senior Offsite Manager – Global SEO at adidas – The SEOFOMO Hub
Source: Search Engine Roundtable
As a Senior Offsite SEO Manager at adidas, you will be an integral part of our Digital team spearheading the advancement of our offsite SEO strategies. In this role, your expertise in…
Digital Marketing Specialist – The SEOFOMO Hub
Source: Search Engine Roundtable
About Us LiveChatAI is a pioneering B2B SaaS company at the forefront of the AI chatbot revolution. We deliver state-of-the-art conversational AI solutions to a diverse clientele, ranging from prestigious educational institutions…
SEO Specialist ~ Unity ~ $50.1k-$67.8k ~ Remote (CA)
Source: SparkToro
The opportunity At Unity, we are rapidly growing our strategic partnerships with a variety of industry leaders. We offer additional opportunities for creators and developers to choose from, ultimately enabling developer success….
SEO Manager ~ IDR INC ~ $70-$90/hr ~ Remote (US)
Source: Search Engine Land
IDR’s fortune level retail client is seeking a strategic and results-driven Senior Manager of Product, SEO to lead and build out their SEO roadmap from scratch. This role will be pivotal in…
SEO Specialist ~ UMass Global ~ $56-$76k ~ Remote (US)
Source: Search Engine Land
Do you have a passion for SEO and a knack for keeping websites running smoothly? The University of Massachusetts Global is seeking a talented Search Engine Optimization (SEO) Specialist to join our…
The Kanban approach to efficient PPC campaign management
Source: Search Engine Land
Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress.
How to address the top reputation issues impacting brands today
Source: Search Engine Land
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.
Daily Search Forum Recap: July 17, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today…
The next era of GTM tech
Source: Search Engine Land
Austin Hay (Reforge, Ramp, Clarify) on how to build a tech stack that lasts
Google Testing Query Refinements Under Ad Carousel
Source: SEO Agency Jobs – SEOjobs.com
Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search…
SEO Country Manager LATAM Market – The SEOFOMO Hub
Do you think SEO, breathe SEO, live SEO? Do you find satisfaction in analyzing competition and reverse-engineering their best practice ? You are a Spanish speaker and you have an extensive knowledge about LATAM countries and specificities? If this sounds like…
Taking the week off
Source: SEO - Practical Ecommerce
Back next week!
Google Knowledge Panels Testing Store Ratings Reviews
Source: Mid Level SEO Jobs – SEOjobs.com
Google is testing showing store ratings review stars in the knowledge panels for some retail stores. Clicking on the stars will take you into the Google Store Rating panel.
Google Testing Renaming Short Videos To Quick Takes
Source: In-house SEO jobs – SEOjobs.com
Google is testing renaming the short videos carousel to quick takes in the Google Search results. Short videos are quick videos Google surfaces in its search results from YouTube, Instagram, TikTok, Facebook…
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.
The Rise of Personalization in E-commerce: 2024 Consumer Insights
Source: Search Engine Land
Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.
Maximizing profits: Strategies for earning through loyalty programs
Source: Search Engine Land
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
How AI is reshaping the content creator industry
Source: Search Engine Land
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
Why advertisers aren’t happy about Google Merchant Center Next
Source: Kyle Poyar’s Growth Unhinged
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
Google Ads Japan Changed Broad Match To Intent Match
Source: Search Engine Roundtable
Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ (Intent Match), it was called 部分一致 (Partial Match).
Key Affiliate Marketing Statistics That Shape SEO Strategies in 2024
The article presents an extensive collection of 58 statistics related to affiliate marketing, curated from various sources for the year 2024. These statistics cover different aspects of affiliate marketing, providing insights into trends, consumer behavior, and industry growth, all of which are crucial for developing effective affiliate marketing strategies.
Navigating Google’s Recent Ranking Volatility and Feature Changes
This article provides insights into the recent fluctuations in Google’s search ranking positions, highlighting the significant volatility observed. It discusses the discontinuation of the Sitelinks Search Box feature and updates concerning generative AI advancements in both Bing and Google. Additionally, it mentions new advertising formats in search results that are emerging.
Transforming SEO Strategies: Insights from Mindshare UK
This article explores the dynamic role of the SEO and Content Partner at Mindshare UK, focusing on how they drive the development of SEO and content services. The discussion highlights how strategic leadership in this role helps in forming an effective SEO strategy tailored for client success.
How Mindshare UK is Redefining SEO and Content Strategy Leadership
The article explores the responsibilities and strategies implemented by the SEO and Content Partner at Mindshare UK, highlighting their approach to leading a proficient team and developing the agency’s SEO and content offerings. It emphasizes the importance of an integrated strategy in managing a successful SEO team and service portfolio.
Top Affiliate Marketing Trends for 2024 and Their Impact on SEO
The article compiles and analyzes 58 affiliate marketing statistics for 2024, offering insights into current trends and performance metrics that can help marketers refine their strategies. These statistics provide a valuable overview of the affiliate marketing landscape, assisting SEO and digital marketing professionals in making data-driven decisions.
How to start an SEO program from scratch in the AI age
Source: Search Engine Roundtable
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
SEO Content Editor ~ Salem Web Network, LLC ~ $19.24-$21.64/hr ~ Remote (US)
Source: Search Engine Roundtable
Overview Salem Web Network, LLC is seeking an SEO (search engine optimization) Content Editor with excellent editing and content creation skills, experience with digital marketing, a familiarity with the faith-based marketplace, and passion for creating powerful content. …
SEO Strategist ~ Scaled Agile, Inc. ~ $90k – $115k ~ Remote (US)
Source: Search Engine Roundtable
Company Description Scaled Agile, Inc., (SAI) helps enterprises thrive in a world of change with SAFe, the most trusted system for learning and practicing agile ways of working. Together, SAFe Studio and…
SEO Specialist ~ Veracity ~ $55k-$75k ~ Remote (US)
Source: Search Engine Roundtable
The SEO Specialist runs the show when it comes to organic strategy at Veracity. What does that mean? It means you’re up for an exciting, even career-building chance to join a young…
SEO Daily News Recaps for Tuesday, October 29, 2024
Here are the headlines for Tuesday, October 29, 2024 SEO News Google’s AI Overviews Expansion – Google announced it is rolling out AI Overviews in Google Search to over 100 more countries,…
