An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Source: Search Engine Land
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
Source: Search Engine Land
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Content Marketing Manager ~ Red Stag Fulfillment ~$80k ~ Remote (US)
Source: In-house SEO jobs – SEOjobs.com
Headquartered in Knoxville, Tennessee, Red Stag is a logistics and fulfillment company (3PL) founded by two ecommerce operators with a single mission: to help clients grow their businesses by flipping the 3PL…
Reddit adds third-party verification for advertisers
Source: In-house SEO jobs – SEOjobs.com
This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.
The 6 Biggest SEO Challenges You’ll Face in 2024
Source: In-house SEO jobs – SEOjobs.com
Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year.
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
PPC client kickoff: Strategies for a successful first encounter
Source: Search Engine Land
Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.
The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)
Source: The Internet Marketing Driver
Explore Jeffrey Pfeffer’s advice on gaining power, networking effectively, and enhancing your influence in business.
Daily Search Forum Recap: June 13, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing description overlays…
Google Analytics Updates GA4 Attribution Models To Associate Conversions Better To Paid Search Campaigns
Source: Search Engine Roundtable
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the…
Google Testing Larger Fonts For Main Snippet Title Link and Smaller Font For Sitelinks
Source: Search Engine Roundtable
Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both…
Google Tells Us To Disallow Crawling Of Action URLs
Source: Search Engine Roundtable
Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs….
Microsoft Bing Testing Black Review Stars In Search
Source: Search Engine Roundtable
Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in…
Google Local Business Profile Photos With Labels
Source: Search Engine Roundtable
Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile…
Google’s auto-pause for idle keywords: overreach or overdue?
Source: Search Engine Roundtable
Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.
