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TikTok tightens teen ad targeting and boosts AI transparency

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/25/24

TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.

How I Develop Successful Link Building Strategies for My Clients

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/25/24

Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients.

SEO Account Strategist ~ BluShark Digital ~ Remote (US)

Source: SEO Blog by Ahrefs

By: Rebekah Bek

10/25/24

Are you looking for your next client-facing role? Do you excel at project management?  The SEO Account Strategist role at BluShark Digital might just be perfect for you! Whether you are looking…

How to boost SEO decision-making with correlation analysis

Source: General Marketing - SEO Blog by Ahrefs

By: Rebekah Bek

10/25/24

Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.

Google pauses opioid painkiller policy update

Source: moz (en-US)

10/25/24

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.

The Rise of Multifaceted SEO and SEM Account Management Careers

10/24/24

The article highlights the growing demand for professionals who can manage multiple aspects of digital marketing, including SEO, SEM, and PPC. It explores the skills needed and the opportunities emerging in this expanding field.

Enhancing User Engagement: Google Tests Video-Enabled Shopping Ads in Search Results

10/24/24

Google is testing a new feature that includes video-enabled shopping ads directly within search results. This innovative approach aims to enhance user engagement by allowing viewers to watch product videos on the search result page itself. While this could potentially increase ad interactions, it also poses the risk of decreasing clicks through to retailers’ landing pages, as users gather more information upfront without needing to leave the search results.

Exploring Google’s New ‘People Also Ask’ Button and Its Impact on SEO

10/24/24

Google is experimenting with a redesigned ‘More Results’ button within its ‘People Also Ask’ section. This enhancement includes a center-aligned button that refines or expands the user’s query, visually distinct from the traditional text link.

Unveiling the SEO and SEM Goldmine in Niche Markets

10/24/24

The article explores the increasing need for SEO and SEM professionals in specialized industries, such as plastic surgery and aesthetic services. It emphasizes the role of data-driven strategies in enhancing digital marketing efforts and improving online visibility for these niche sectors.

Adapting Your SEO Strategy for Bing’s AI-Enhanced Summaries

10/24/24

Microsoft’s Bing has introduced a new feature that uses AI to generate content summaries from diverse sources, which are then displayed directly in the search results. This innovation could significantly influence SEO strategies by prioritizing concise and relevant information.

Google Updates URL Best Practices To Say Don’t Use Fragments To Change Page Content

Source: Search Engine Land

By: Anu Adegbola

10/24/24

Google has updated its URL structure best practices for Google Search help documentation to tell us again to not use URL fragments to change the content on that page. Google added this…

Google Search Console New Owner Notifications Bug

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

10/24/24

There are numerous reports of Google sending out email notifications about there being new owners added to your Search Console profiles. The new owner notification emails have been going out since Friday…

Top Local SEO Takeaways From MozCon 2024

Source: Search Engine Land

By: Corey Morris

10/24/24

Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.

Technical SEO Specialist ~ Velstar ~ £30k-£40k ~ Hybrid – Liverpool (UK)

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

10/24/24

You’re our skilled Technical SEO Specialist, with a specific focus on Shopify. You play a pivotal role in making sure that our clients’ Shopify stores are optimised for search engines. You collaborate…

Pattern Breakers: How to find a great startup idea | Mike Maples, Jr. (Founding Partner at Floodgate, ex-Product at Silicon Graphics)

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

10/24/24

Mike Maples, Jr. shares startup secrets from his book ‘Pattern Breakers.’ Learn the keys to transforming your startup and avoiding common traps.

July 4th Weekend Google Search Ranking Volatility

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

10/24/24

Surprise, surprise, it was another weekend and we again see some more than usual ranking volatility from Google Search. Again, this reminds me of the weekend ranking bug Google had late last…

Unlocking Growth Through Enterprise SaaS SEO

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/24/24

There’s so much at stake in enterprise SEO and so many opportunities. When a company and its people finally get behind SEO, they can dominate an industry.

Get compliant with the FTC’s new rule and avoid fake reviews.

Source: Unknown Source

10/24/24

Learn about the FTC’s new rule banning fake reviews and how to adjust your review strategy to prioritize genuine reviews.

SEO OKRs: Driving Performance & Measuring Impact

Source: Search Engine Land

By: Leigh Buttrey

10/24/24

Learn how to measure the success of SEO projects, teams, and individual SEOs.

Google streamlines product data management for merchants

Source: The Internet Marketing Driver

By: Glenn Gabe

10/24/24

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

SEO Daily News Recaps for Wednesday, October 23, 2024

10/24/24

Here are the headlines for Wednesday, October 23, 2024 SEO News Google Knowledge Panels Expandable – Google has introduced the ability to expand sections of knowledge panels on the desktop search interface,…

Brand Building for Small Businesses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

Is branding building just for titans of industry? Ronell Smith joins the SEO Rant podcast to explain why every business can benefit from brand building: • How small businesses can build their…

Ranking For Unrelated Keywords In Google Search? Make Your Titles & Content Clearer

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your…

Google Maps With Add Stop Advertisements

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

Did you know that Google Maps can suggest that you add a stop along the way as an advertisement or sponsored route along the way? It pops up as you are driving…

Google launches tool to simplify Enhanced Conversions setup

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Content & SEO Executive – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

About FairPlay Sports Media We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our…

SEO Manager ~ Upgrow ~ $70-80k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

We’re assembling the best SEO team in the tech industry, want in? Performance SEO is the future, and we’re looking for people who want to join us in building it. If you’re…

Mastering SEO with Bing Webmaster Tools’ New Features and AI Insights

10/23/24

Microsoft has made significant improvements to Bing Webmaster Tools, including the extension of data history in search performance reports from 6 to 16 months, an updated recommendations section, and a preview of AI-based Copilot tools designed to enhance user experience and optimize website performance.

“Leadership Shift at Google Search: What This Means for SEO”

10/23/24

Nick Fox has been appointed as the new head of Google Search, succeeding Prabhakar Raghavan. This change marks a significant leadership transition that could signal new directions for Google’s search algorithms and user experience strategies.

Rise in Demand: SEO and SEM Experts Thriving in Niche Markets

10/23/24

The article discusses the growing demand for SEO and SEM professionals in specialized markets such as plastic surgery and aesthetic services. It highlights the need for data-driven experts to enhance digital marketing strategies and improve online presence in these niche sectors.

How Bing’s AI-Enhanced Summaries Could Change Your SEO Strategy

10/23/24

Microsoft has introduced AI-enhanced summaries in Bing Search. This new feature provides users with AI-generated content summaries sourced from multiple origins, enhancing the search experience by delivering concise and relevant information directly on the search results page.

Video: Google Search Console Difficulties, Google Ranking Volatility, Zero Click Study, Google Ads & More

Source: Search Engine Land

By: Edna Chavira

10/23/24

This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays, which started to be fixed on July…

SEO Daily News Recaps for Tuesday, October 22, 2024

10/23/24

Here are the headlines for Tuesday, October 22, 2024 SEO News Microsoft Introduces AI-Enhanced Summaries in Bing Search – Microsoft is adding new AI features to Bing Search, including AI-enhanced summaries that…

Director of Search Strategy ~ Bounteous x Accolite ~ $136k-$160k ~ Remote (US)

Source: BrightEdge blogs

By: Albert Gouyet

10/23/24

Bounteous x Accolite makes the future faster for the world’s most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by…

SEO Content Manager ~ Black & White Zebra ~$90k-$100k CAD ~ Remote (CAN)

Source: Search Engine Land

By: Anu Adegbola

10/23/24

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content. We…

Google Search Console Performance Reports Fixed

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/23/24

Google seems to have fixed the Google Search Console Performance Reports last night at about 7:45pm ET. I posted a short update in my story yesterday, but waited until this morning to…

Google Ads completes auto-migration of location extensions to assets

Source: Blog – Nick LeRoy

By: Nick LeRoy

10/23/24

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Outreach Team Manager – The SEOFOMO Hub

Source: Search Engine Land

By: Benjamin Wenner

10/23/24

🎥 What are we doing at Uscreen?  Uscreen is a profitably growing, bootstrapped, product-led SaaS business changing the way video-based entrepreneurs and creators monetize their content. Our all-in-one video membership platform empowers…

Google launches Merchant API Beta with new features

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

10/23/24

This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.

Daily Search Forum Recap: July 3, 2024

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/23/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search Console delays…

Google Search Console Delays Is Not A Google Core Update

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/23/24

Another rumor coming out of the Google Search Console reporting delays is that this is some sort of unconfirmed update is rolling out. Well, that is not the case at all. John…

Meta’s ad attribution update gives clearer view of conversions

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

10/23/24

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Google Search Current Styles Carousel

Source: Search Engine Land

By: Helen Pollitt

10/23/24

Google Search has a new shopping-related carousel named “current styles.” This shows up for some shopping-related queries, and if you search for a product, it might show you style variations that may…

New Google Zero Click Study Now At 58.5%

Source: Search Engine Land

By: Optimizely

10/23/24

Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from…

Why Google Search Console Reporting Delays Are Not In Search Status Dashboard

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

10/23/24

As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search…

Reddit It Not Blocking Google Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/23/24

Today being July 4th, I normally would avoid writing stories here but there are a lot of rumors out there that Reddit is blocking Google Search from crawling and indexing its content….

Google Search Console Performance Reports Catching Up But Not Finished Yet

Source: moz (en-US)

10/23/24

As you know, Google Search Console’s performance reports were significantly delayed this week. But as of this morning, the reports are beginning to catch up. Google said last night it would take…

Google Ads Brand Exclusion Won’t Prevent Your Ads For Showing For Random Firms

Source: Screaming Frog

By: Mark Porter

10/23/24

The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need.

12 SEO metrics to add to your digital PR measurement program

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/23/24

Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.

SEO Specialist ~ Diamond Accelerator ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/23/24

🚀🌟 FULLY REMOTE JOB OPPORTUNITY ALERT 🌟🚀 Are you a wizard of the search engine realm? Do you see metadata as your magic wand and keywords as your spells? Diamond 💎 Accelerator,…

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