Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
SEO Strategist/Analyst ~ Right Side Up ~ Remote (US)
Source: Search Engine Roundtable
Right Side Up is a collective of premium marketing talentwith all of the marketing chops, and none of the agency fluff. Were trusted by the most respected early-stage ventures, the fastest growing…
Google announces new Display & Video 360 features
Source: Search Engine Roundtable
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Mastering the Art of SEO-Optimized Landing Pages for Higher Conversions
The article discusses strategies and best practices for designing landing pages that effectively enhance SEO rankings and increase conversion rates. By avoiding common pitfalls and implementing essential design elements, businesses can create landing pages that attract more traffic and convert visitors into customers.
How Google’s Snippet Product Carousels Could Revolutionize ECommerce Visibility
Google is experimenting with incorporating product carousels within search snippets, displaying product images, ratings, prices, and information for Amazon listings. This development could change the way users engage with search results and impact how businesses approach SEO strategies for ecommerce visibility.
Leveraging Marketing Automation Platforms for Enhanced SEO Performance
This article offers a comprehensive comparison of top marketing automation platforms, such as Adobe, Oracle, and Salesforce. It caters to new users and those considering upgrading their existing marketing automation tools, highlighting the strengths and unique features of each platform.
How Meta’s “Automatic Adjustments” Feature Impacts Your Advertising Strategy
Meta has introduced a new feature called “automatic adjustments” in its ad accounts, which allows the ad platform to alter campaign elements without specific authorization from advertisers. This move has sparked conversations within the advertising community, raising concerns regarding advertiser control and campaign performance transparency.
The Rising Importance of Technical SEO Specialists: Beyond Optimization
The need for skilled Technical SEO Specialists is increasing as companies recognize the importance of optimizing the backend of their websites to improve search engine ranking and functionality. A featured job posting highlights how the role of a Technical SEO Specialist has evolved to encompass not only optimization but also execution of local SEO strategies and technical projects.
Embracing AI: Elevating Your SEO and Digital Marketing Career
This article discusses the emerging role of artificial intelligence in the SEO and digital marketing fields. It explores how a position at Quanticate seeks an experienced SEO content marketing specialist who embraces AI-driven advancements to elevate digital strategies.
Navigating the SEO Career Path: The Role and Impact of SEO Managers
An in-depth article discussing the evolving role of SEO Managers in modern businesses, highlighting the key responsibilities, required skills, and current salary trends for SEO professionals.
How Google’s Enhanced Travel Feeds Can Boost Your Search Ad Strategy
Google has enhanced its Travel Feeds in Search Ads, allowing advertisers to display dynamic, real-time data including prices and availability directly within search ads. This update aims to improve visibility and user engagement by providing potential customers with the most current and relevant information in a highly competitive niche such as travel.
Unleashing the Power: New Bing Webmaster Tools Updates & AI Copilot Preview
Microsoft has announced substantial updates to Bing Webmaster Tools. The updates include an extension of the data history available in search performance reports from 6 to 16 months. Additionally, there’s an updated recommendations section and a preview of newly integrated AI-based Copilot tools, which aim to enhance user experience and optimize website performance.
The Surge in Demand for SEO/SEM Experts in Niche Industries
The demand for skilled SEO and SEM specialists is growing within niche markets, particularly in industries like plastic surgery and aesthetic services. Companies in these fields are seeking data-driven professionals to enhance their digital marketing strategies and improve their online presence.
“Exploring the Rise of Remote SEO Leadership Roles in Today’s Digital Landscape”
The recent job listing for a full-time, remote SEO Director at Rehab Media highlights emerging trends in SEO career opportunities, emphasizing the demand for versatile SEO professionals adept in on-page, off-page, technical tasks, and team management.
Google to Remove Sitelinks Search Box from Search Results – What SEO Professionals Need to Know
Google has announced the upcoming removal of the sitelinks search box from its search results pages. This change is set to occur on November 21, 2024, and aims to streamline the search results interface by eliminating this less-popular feature. The removal will not impact the visibility of sitelinks themselves, only the search box functionality associated with them.
Google Ads Has New Setting For Altered Or Synthetic Content
Source: Search Engine Land
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to…
Google Local Service Ads Now In Mobile Local Business Finder
Source: Search Engine Land
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder interface in Google Search. We know Google is showing LSAs now on Google Maps…
Understanding Search Behavior by Vertical: Research on European Hotel Searches – GatherUp
Source: Unknown Source
To optimize local search investments, businesses need to understand how consumers in different industries search. Learn the research backed best practices.
Google Working To Fix Search Console Search Performance Delays & Latency
Source: Search Engine Land
Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports in Google…
Google Merchant Center Updates How It Uses Conversion Data
Source: Mid Level SEO Jobs – SEOjobs.com
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use…
2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 374 clicks go to the Open Web. In the EU, it’s 360. – SparkToro
Source: SEO Agency Jobs – SEOjobs.com
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in
Google Ads To Allow Fantasy Sports & Lottery Couriers In Many US States
Source: Software Snack Bites
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July…
How to Maximize Local SEO and Engagement with Reviews and Video – GatherUp
Source: Unknown Source
We’ll break down the key takeaways and provide actionable tips you can apply to improve your local SEO and customer engagement.
Content Marketing Specialist (Contract) ~ SingleCare ~ $30-$40/hr ~ Remote (US)
Location: Remote US, ability to align with east coast hours preferred Contract – full time / part time About the role: We are looking for a content marketing specialist to join the…
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Source: SEO Agency Jobs – SEOjobs.com
Learn about the ‘new SEO’ – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
SEO Specialist (FT or Contract) ~ Richardson Media Group ~ $75k/$45 hr ~ Remote (US)
Source: SEO Agency Jobs – SEOjobs.com
Richardson Media Group is a media planning & buying and SEO agency located in downtown Portsmouth, NH. We are a unique agency for a variety of reasons: We are a certified B…
How to harness marketing data to support holistic business strategy
Source: Search Engine Land
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
SEO Daily News Recaps for Monday, October 21, 2024
## Here are the headlines for Monday, October 21, 2024 SEO News Nick Fox Takes Over Google Search – Nick Fox has been appointed as the new head of Google Search, succeeding…
Google expands conversion tracking for Merchant Center
Source: Lenny's Newsletter
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
The Big Guide To Google Questions And Answers (Q & A) – GatherUp
Source: Unknown Source
Update: Download our new eBook – GOOGLE QUESTIONS & ANSWERS – What you don’t know can hurt you
Microsoft Advertising Launches Property Center
Source: Search Engine Roundtable
Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental…
Prompt injection added to Bing Webmaster Guidelines
Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.
(Sr) SEO Manager ~ GrowthPlug ~ $64k-$95k ~ Remote (US)
Source: Search Engine Roundtable
GrowthPlug offers a comprehensive suite of services, including mobile-optimized websites, business listings management, social media publishing, reputation management, and advanced analytics, all designed to empower doctor’s offices to elevate their digital presence…
Want to speak at SMX Next? Now’s the time to submit a pitch!
Source: Search Engine Roundtable
If you’re on top of the latest techniques and what’s to come in SEO and PPC, submit a pitch to present at SMX Next.
Steve Ganem, Product Director of Google Analytics on GA4
Source: Search Engine Roundtable
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Meet your Lenny’s Newsletter Fellows ✨
Source: Search Engine Roundtable
Welcome Tara Seshan, Natalie Rothfels, and Jules Walter 👏
Google expands Audience Signal Targeting to App campaigns
Source: Search Engine Roundtable
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Source: Search Engine Roundtable
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
7 Key Questions and Tools to Assess Your Search Rankings Drops
Source: The SEOFOMO Hub
Learn about the fundamental questions to ask, data to assess and tools to use to analyze a site rankings drop.
Bing Adds Prompt Injection To Bing Webmaster Guidelines
Source: SparkToro
Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate…
Link Building specialist – The SEOFOMO Hub
Source: Search Engine Land
🚀 Join Our Team as a Senior Link Building Specialist! Elevate Websites, Lead Strategies, and Shape the Digital Landscape! 🌟 Are you an SEO expert with a passion for uncovering the intricacies…
How to Close More Sales With Emotion-Driven SEO
Source: Search Engine Land
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.
SEO and Content Strategist ~ PetDesk ~ $80k-$92k ~ Remote (US)
Source: Google Search Central Blog
About this role: PetDesk is seeking a dynamic and skilled SEO and Content Strategist to join our Website Operations team. In this role, you will consult, develop, and execute strategies that uplevel site…
Dylan Field live at Config: Intuition, simplicity, and the future of design
Source: Search Engine Land
Dylan Field, Figma CEO, on intuition, simplicity, and the future of design tools in our live podcast from Figma Config.
June 28th & 29th Weekend Google Search Ranking Volatility
Source: Search Engine Land
On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and volatility. It…
Sr SEO Specialist ~ Winston Digital Marketing ~ $65-$75k ~ Remote (US)
Source: Search Engine Land
Winston Digital Marketing is a boutique digital marketing agency, specializing in high-quality search engine optimization services for our clients. We are rapidly growing and are looking for the next rock-star team member….
Microsoft AI CEO: Web content is ‘freeware’
Source: In-house SEO jobs – SEOjobs.com
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Apple expands 30% fee on Facebook and Instagram ads globally
Source: In-house SEO jobs – SEOjobs.com
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Enterprise Sites Are Where Technical SEO Shines
Just one fix can potentially be worth millions of dollars in revenue. Here’s what it takes to be successful at technical SEO in an enterprise environment.
