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4 pillars of an effective enterprise AI strategy

Source: Lenny's Newsletter

10/10/24

Learn how to build a strong AI roadmap by assessing your organization’s AI readiness and focusing on these key elements.

Senior SEO Specialist ~ Simera ~ $3-5K/month ~ Remote Panama (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

We are seeking a highly skilled and experienced Senior SEO Specialist to join our team. They should possess a deep understanding of technical audits, data analysis, and local search strategies. The candidate…

Key ad platform updates of 2024 (so far): A B2B marketer’s review

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.

Product Owner (SEO) ~ OneLocal ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

Our mission is to serve as the ultimate partner for our clients, offering not just individual impactful products, but a holistic approach that combines cutting-edge technology with local marketing expertise. We achieve…

So, you want to be an SEO rockstar?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.

Daily Search Forum Recap: June 20, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. For the past several months…

Google Warns On Using JavaScript For Structured Data With Merchant Center

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

In the Google Merchant Center structured data documentation, it says that you should add structured data to the HTML source and that it “can’t be generated after a page has been loaded…

SEO Daily News Recaps for Wednesday, October 9, 2024

10/10/24

Here are the headlines for Wednesday, October 09, 2024 SEO News Google’s Market Share Decline – Wall Street Journal article on Google’s potential drop in search advertising market share: https://sparktoro.com/blog/is-google-losing-search-market-share/ Search Forum…

Google Testing Latest Deals Section In Search Results

Source: The SEOFOMO Hub

10/10/24

Google is testing showing a “latest deals” section in the search results that says “Deals added in the past 24 hours.” So Google Search is pulling in fresh new deals that it…

When and how to run a billboard campaign

Source: Search Engine Land

By: Anu Adegbola

10/09/24

Is $20K for a spot on Highway 101 worth it?

AI Overview Tracking in Google Search Console [SEO Experiment]

Source: Search Engine Land

By: Barry Schwartz

10/09/24

AI overview experiment to show how tracking works in Google Search Console. Results from 867 impressions from the SEO community involvement.

20 SEOs Share Their Key Takeaways From the Google API Leaks

Source: Search Engine Land

By: Anu Adegbola

10/09/24

Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Reddit unveils new Conversation Ads

Source: Data & Studies - SEO Blog by Ahrefs

By: Si Quan Ong

10/09/24

Reddit makes a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

SEO Account Manager ~ Clearscope ~ $60,000 – $80,000

Source: Blog – Nick LeRoy

By: Nick LeRoy

10/09/24

You will be joining as one of the first account managers at Clearscope to help our customers understand the nuances of SEO and how they can use Clearscope to drive better rankings…

Social search and the future of brand engagement

Source: Search Engine Land

By: Danny Goodwin

10/09/24

See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.

SEO Specialist ~ Freshbooks ~ Remote (CAN)

Source: Search Engine Land

By: Menachem Ani

10/09/24

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and…

How to Monitor Google’s Updates

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/09/24

Tracking the changes to Google’s search algorithm takes work. These four tools can help.

SEO Strategist ~ All Star Directories ~ $70-$94k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/09/24

All Star’s mission is to empower individuals to improve their lives and secure their futures – and SEO is key to our success We’re looking for an energetic, collaborative, and detail-oriented SEO…

SCAMPER your way to better SEO and content marketing ideas

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/09/24

A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).

How to win Black Friday and Cyber Monday in 2024

Source: Search Engine Land

By: Ben Wood

10/09/24

Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.

Daily Search Forum Recap: June 17, 2024

Source: Search Engine Land

By: Snowflake

10/09/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another possible Google…

The Maddening Adventure of Tracking AI Overviews in Google Search Console (GSC)

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

10/09/24

Examples demonstrating how tracking AI overviews in Google Search Console is a tough and confusing situation for site owners and SEOs.

Google Ads Forcing Advertisers Off Credit Card Payments

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If…

Apple Updates Applebot Documentation

Source: Google Search Central Blog

10/09/24

Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much…

Google Maps Updates Fake Engagement Policy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received…

Google Updates hreflang Documentation On Alternate Page Version

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it…

Google Ads Now Allow Some Opioid Painkillers Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads…

Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

Sr SEO Analyst ~ 1Password ~ $81k-$118k ~ Remote (US/CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to…

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Tanguy Crusson reveals hard-won lessons on building products at Atlassian, from HipChat to Jira Product Discovery, and much more.

SEO Daily News Recaps for Tuesday, October 8, 2024

10/09/24

Here are the headlines for Tuesday, October 08, 2024 SEO News Google Merchant Center Updates – Google announces video generation and Amazon integration for Merchant Center: https://www.seroundtable.com/google-merchant-center-video-generation-amazon-integration-38198.html Google Creator Summit – Google…

SEO Daily News Recaps for Sunday, October 6, 2024

10/09/24

Here are the headlines for Sunday, October 06, 2024 SEO News Conscious Leadership Insights – JM Nickels discusses leadership and strategy in tech companies: https://www.lennysnewsletter.com/p/becoming-a-conscious-leader-john-mark-nickels SEO Job Opportunities SEO Specialist Role at…

SEO Daily News Recaps for Saturday, October 5, 2024

10/09/24

Here are the headlines for Saturday, October 05, 2024 SEO News Search Forum Recap – A summary of the latest discussions in search forums: https://www.seroundtable.com/recap-10-04-2024-38178.html Algorithm Updates Google Search Updates Q&A –…

SEO Daily News Recaps for Friday, October 4, 2024

10/09/24

Here are the headlines for Friday, October 04, 2024: SEO News Google AI Search Updates – Google announces new AI Search features including ads in AI Overviews and AI-organized search results: https://www.seroundtable.com/google-ai-overview-ads-links-ai-organized-search-results-38181.html…

SEO Daily News Recaps for Sunday, September 29, 2024

10/09/24

Here are the headlines for Sunday, September 29, 2024: Technical SEO Track Redirect Paths – Learn how to use Chrome DevTools to track URL redirect paths with this quick guide: https://seosly.com/blog/how-to-track-the-redirect-path-of-a-url-in-devtools/ Content…

SEO Daily News Recaps for Saturday, September 28, 2024

10/09/24

Here are the headlines for Saturday, September 28, 2024 SEO News Community Wisdom 201 – Exploring favorite tools and strategies from the SEO community: https://www.lennysnewsletter.com/p/community-wisdom-favorite-tools-for SEO Jobs SEO Analyst Role at Veterans…

🧠 Community Wisdom: Staying impartial when you don’t like a product, marketing-led vs. founder-led sales, dealing with an intimidating superior, and more

Source: moz (en-US)

10/09/24

Community Wisdom 186

How a Review Request Strategy Can Impact Your Healthcare Business – GatherUp

Source: Unknown Source

10/08/24

There’s no better way to accurately convey the value of your healthcare business than through authentic, detailed patient reviews.

Google Ads phasing out card payments

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

10/08/24

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Google streamlines product listings via website crawl

Source: Search Engine Land

By: Chris Wood

10/08/24

Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.

Pinterest launches AI ad tools

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

10/08/24

Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.

Head of Google Search: AI mistakes won’t prevent progress

Source: Search Engine Land

By: Mark Meyerson

10/08/24

Google won’t hold back AI Search features because of ‘occasional problems,’ according to Liz Reid.

Why video is key to building brand identity and engagement

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

10/08/24

Learn the value of building your brand through video, with tips on content types, production strategies and more.

Digital PR Manager ~ Quality Nonsense ~ Remote (WW)

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/08/24

Quality Nonsense, a rapidly growing startup, seeks a full-time Digital PR Manager to elevate our outreach efforts. This is not your typical PR role; results matter here. About Us For 20 years,…

Operations Coordinator ~ Findable Digital Marketing ~ $27 -$30/hr CAD ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

10/08/24

Hey! We’re looking for an Operations Coordinator. We’re seeking someone with experience managing multiple projects across different teammates and timelines. You’ll be the bridge between our clients and teammates, helping everyone get…

Agile SEO: A playbook for online brand management

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

10/08/24

Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.

Daily Search Forum Recap: June 14, 2024

Source: Search Engine Land

By: Barry Schwartz

10/08/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google experiments sometimes cause problems…

The Value of SEO Today

Source: Search Engine Land

By: Chris Cabaniss

10/08/24

What does offering services look like in the modern web? Good question because it is not the same as what we’ve been used to as SEOs. Tune in as Jonas Sickler of…

Video: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Source: Lenny's Newsletter

By: Louise Beryl

10/08/24

For the original iTunes version, click here. Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth…

Google Testing Multiple Featured Snippets Under From Sources Across The Web

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/08/24

Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled…

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