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Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses

Source: Search Engine Land

By: Danny Goodwin

04/04/25

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Trump Extends US TikTok Sell-Off Deadline Once Again

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/04/25

TikTok will now have till June to work out a sell-off deal. 

Trump extends TikTok sale/shutdown deadline by another 75 days

Source: Search Engine Land

By: Anu Adegbola

04/04/25

ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.

Google Demand Gen ads now feature landing page screenshots

Source: Search Engine Land

By: Anu Adegbola

04/04/25

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.

Google Analytics rolls out Generated Insights feature to decode data fluctuations

Source: Search Engine Land

By: Anu Adegbola

04/04/25

Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report

Source: Search Engine Land

By: Anu Adegbola

04/04/25

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

SEO VS GEO: Optimizing for Traditional vs AI Search – International SEO Consultant, Author & Speaker | Aleyda Solis

Source: SEO Blog by Aleyda

By: Aleyda Solis

04/04/25

What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs To track and Goals to achieve. I’ll be…

Microsoft officially launches Copilot Search in Bing

Source: Search Engine Land

By: Barry Schwartz

04/04/25

After testing this for a couple of months, the new way to see curated answers in Bing Search is live.

SEO Executive ~ Yellowball ~ £25-30k ~ Hybrid (London, UK)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/04/25

Who are we? Yellowball is a leading London-based digital marketing agency specialising in SEO, PPC & website design, partnering with brands and businesses of all shapes and sizes. With passion, creativity, and…

How to Track and Analyze Your AI Traffic

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

04/04/25

AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.

5 key reasons SEO efforts fall short of business expectations

Source: Search Engine Land

By: Corey Morris

04/04/25

From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.

Sr. SEO Specialist ~ Kalkomey Enterprises ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/04/25

About Kalkomey Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for…

SEO Specialist ~ MaintainX ~ Remote (US/CAN)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/04/25

MaintainX is the world’s leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities….

SEO Growth Manager/Specialist ~ Linktree ~ $135-145k ~ Hybrid (Los Angeles, US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/04/25

The Role We’re looking for an SEO Growth Manager/Specialist to scale Linktree’s organic presence, optimize for emerging search paradigms (including AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO), and reduce…

How to optimize your company’s Google knowledge panel

Source: Search Engine Land

By: Jason Barnard

04/04/25

Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.

Daily Search Forum Recap: April 4, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Here is a recap of what happened in the search forums today…

Video: Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand…

Google Responds To Comprehensive Performance Max Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what,…

Bing Testing Ad Labels Not In Blue

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text…

Google To Subscribe To Your Emails To Grab Content For Google Merchant Center

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It…

SEO Daily News Recaps for Thursday, April 3, 2025

04/04/25

SEO Daily News Recap for Thursday, April 3, 2025 Organic SEO & Search News Build a smarter SEO content strategy – Align your content with what people are actually searching for. X…

Bing Testing Pill Favicon Design & Sitename Changes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.

Microsoft Bing Related Image Search Box

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a sign that…

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