GatherUp’s new study finds that local businesses responding to more reviews might receive fewer new ones. Learn why—and how to test the impact on your local business strategy.
Report Looks at Best-Performing LinkedIn Post Types for 2025
Source: Social Media Today - Latest News
Some new insights to help guide your LinkedIn posting strategy.
Google’s New “Diversity Update”: How to Fix Your Ruined Rankings
Source: Sterling Sky Inc
There has been a change to Google’s algorithm that is substantially changing traffic for tons of businesses we’ve been analyzing. I’ve spent the last 3 months analyzing tons of our clients and…
Google’s anti-privacy bill push sparks outrage among advertisers
Source: Search Engine Land
Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.
Buying Google Reviews? Think Twice Before Google Puts You in Review Jail
Source: Sterling Sky Inc
Last year, I wrote about how frustrated I was about this business that was buying fake 5-star Google reviews. It seemed that no matter what anyone did, this business was going to…
SEO Content Contractor ~ Reach PLC ~ $270 / day ~ In-Office (New York, US)
Source: Mid Level SEO Jobs – SEOjobs.com
We’re looking for a SEO Editor to join Reach’s editorial team in New York on a contract basis (3 months with the option to extend). Working across all of our US sites,…
Google’s Agent2Agent Protocol Will Radically Change the Web
Google’s Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now!
Temu pulls its U.S. Google Shopping ads
Source: Search Engine Land
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Did Meta Allow TikTok to Grow in Order to Dilute the FTC’s Antitrust Case?
Source: Social Media Today - Latest News
As Meta heads to trial, it’s interesting to look at the timeline of TikTok’s relative U.S. growth.
Google AI Overview-organic ranking overlap drops after core update
Source: Search Engine Land
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
LLMs Don’t Reward Originality, They Flatten It
Source: General SEO - SEO Blog by Ahrefs
In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.
ChatGPT and Threads Maintain Download Momentum in March
Source: Social Media Today - Latest News
The latest app download charts via AppFigures.
Meta Begins Training its AI Tools on EU User Data
Source: Social Media Today - Latest News
Meta’s been battling EU regulations to enable expanded AI training.
LinkedIn Expands its Top-of-Feed News Banner to More Regions
Source: Social Media Today - Latest News
LinkedIn’s expanding its news banner to users in Australia and the U.K.
How to track visibility across AI platforms
Source: Search Engine Land
Traditional metrics aren’t enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools
Source: Social Media Today - Latest News
Some new control options for your TikTok ads.
Senior SEO Specialist (Part-Time) ~ Insight Online ~ Hybrid (Auckland NZ)
Source: SEO Agency Jobs – SEOjobs.com
We’re looking for a Senior SEO Specialist who can hit the ground running. This is not a role for someone who needs hand-holding. You need to already have strong SEO chops—technical, on-page,…
Short-form, big impact: What creators can teach performance marketers
Source: Search Engine Land
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
SEO Manager ~ IDOC ~ Remote (US)
Source: In-house SEO jobs – SEOjobs.com
About the Company For the past twenty plus years, IDOC has remained committed to the success of independent optometrists and today has emerged as a leading alliance of private optometric practice owners…
Sr. SEO Manager ~ Workshop Digital ~ $80-90k ~ Remote (US)
Source: SEO Agency Jobs – SEOjobs.com
About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results…
Is keyword targeting as impossible as spinning straw into gold?
Source: Search Engine Land
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
How to Use FOI Requests as a Digital PR Campaign Data Source
Source: Digitaloft
One of the biggest challenges in digital PR is finding new, engaging, and reliable data sources for campaigns. However, one of the best data sources often goes unused; either because people aren’t…
Daily Search Forum Recap: April 14, 2025
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a new ad…
Google Ad Strength Guide Best Practices
Source: Search Engine Roundtable
Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.
Google Search Ask A Follow-Up
Source: Search Engine Roundtable
Google is testing yet another search feature that generates new queries on Google Search. This one is named “Ask a follow-up” and they are sported with the Gemini stars next to them.
Microsoft Bing Tests Dark Gray Backgrounds For Favicons
Source: Search Engine Roundtable
Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.
Google Product Carousel Recommended By
Source: Search Engine Roundtable
Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.
Bing Related Searches With Trending Icon
Source: Search Engine Roundtable
Microsoft is testing trending icons on Bing Search’s related searches section. We’ve seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing…
Programming Note: Offline For Passover 5785
Source: Search Engine Roundtable
This is a programming note that I am completely offline for the Passover holiday today. In fact, this post was pre-written and scheduled to be posted today – so you know I…
