Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Source: Search Engine Land
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
Setting your 60/40 local business review acquisition budget
Source: Unknown Source
Where should your review requests go? Use this 60/40 strategy to guide smarter, more effective outreach.
Google hypes AI Overviews, refuses to answer CTR question
Source: Search Engine Land
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
How to optimize B2B PPC spend when budgets and confidence are low
Source: Search Engine Land
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
SEO Strategist ~ Azeus Systems Limited ~ Remote (US)
Azeus Systems Limited is looking for as SEO Strategist for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises…
SEO Growth Manager ~ Peerspace ~ Remote (UK)
Source: In-house SEO jobs – SEOjobs.com
The Role: As an SEO Growth Manager for the UK and France at Peerspace, you will be the catalyst for organic traffic growth through systematic innovation and growth hacking techniques. This role…
SEO Marketing Contractor (PT) ~ Groundfloor Finance ~ Remote (US)
Source: In-house SEO jobs – SEOjobs.com
About Groundfloor “Loan Money, Get Paid: Real Estate Investing Reimagined” At the intersection of technology and finance, Groundfloor is reimagining real estate investing. We’re not just a platform, we’re a pioneering approach…
How to use CRM data to inform and grow your PPC campaigns
Source: Search Engine Land
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Daily Search Forum Recap: April 25, 2025
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google reported earnings last night…
Video: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More
Source: Search Engine Roundtable
This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will…
Google Says Image Streaming Is Not SEO Friendly
Source: Search Engine Roundtable
Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being…
Google Mobile Testing New Search Snippet With Blue URL & URL / Site Name Switch
Source: Search Engine Roundtable
Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL…
Microsoft Advertising Temporarily Suspends Client Connection Requests
Source: Search Engine Roundtable
Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back…
Google Search Behind The Music AI Section
Source: Search Engine Roundtable
Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of…
Microsoft Bing With Two Rows Of Shopping Ads
Source: Search Engine Roundtable
Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Source: moz (en-US)
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the…
