04/08/25 | Today’s SEO & Digital Marketing News 10

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google Search is not just having its AI Overviews link back to itself but also search features like Things To Know. This is all while Google touts how it is seeing impressive…

Google Maps Blocked 240 Million Fake Reviews, 70 Million Edits, 12 Million Fake Listings & More

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google released its annual metrics on how well it did with fighting spam on Google Maps. In short, Google said it blocked or removed more than 240 million policy-violating reviews, blocked or…

Demand-Creation vs. Demand-Converting Marketing – SparkToro

Source: SparkToro

By: Rand Fishkin

04/08/25

One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand funnel. In this

Google Ads Clarifies Its Suspension Policies

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content, and examples…

Google Search Showing More AI Overviews

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure…

Google Merchant Opportunities Report (Formerly Shopping Tab Listings Report)

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about…

How to Close the Gap Between SEO Recommendation and Execution

Source: moz (en-US)

04/08/25

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

Instagram Launches Monthly Performance Recap and Recommendations

By: Andrew Hutchinson

04/07/25

The new overview will provide insights and recommendations to help in your IG growth efforts.

Instagram Tests Lockable Posts to Enhance Engagement

By: Andrew Hutchinson

04/07/25

A new way to drive engagement on IG?

The uncontested paid search problem—and what it’s costing you

Source: Search Engine Land

By: Edna Chavira

04/07/25

You may be bidding against yourself on Google—without even knowing it.

Advertisers pull back from TikTok, boost Meta amid ban uncertainty

Source: Search Engine Land

By: Anu Adegbola

04/07/25

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.

LinkedIn Now Enable Users to Share MP4 Videos in DMs

By: Andrew Hutchinson

04/07/25

Now you can share video files via your LinkedIn DMs.

Community Notes Are Now Appearing in Meta’s Apps

By: Andrew Hutchinson

04/07/25

Meta’s shift to Community Notes is now live.

Google Outlines Evolving AI process in Business Listings, Search, and More

By: Andrew Hutchinson

04/07/25

Google’s incorporating AI into more elements.

Google AI Mode lets you ask questions with images

Source: Search Engine Land

By: Barry Schwartz

04/07/25

Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.

Sports Discussion Is Rising on Threads, Which Could Be an Important Shift

By: Andrew Hutchinson

04/07/25

Sports is the most discussed topic on X.

Google credits Gemini for better detection of fake business reviews and maps spam

Source: Search Engine Land

By: Barry Schwartz

04/07/25

Google took down over 240 million policy-violating reviews from 2024, that’s 40% more than the previous year.

Dealing with Google Ads frustrations: Poor support, suspensions, rising costs

Source: Search Engine Land

By: Chris Cabaniss

04/07/25

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.

SEO Manager ~ FEATURE ~ $90-100k ~ Remote (Salt Lake City, US)

By: SEOJobs

04/07/25

Salary Range: $90,000.00 To $100,000.00 Annually JOB DESCRIPTION: Title: SEO Manager Reports To: Director of Ecommerce Location: Salt Lake City, UT Employment Type: Full-Time (Salt Lake City, UT) COMPANY DESCRIPTION: FEATURE has…

SEO & Web Strategy Manager ~ TierPoint ~ $83-133k ~ Remote (US)

By: SEOJobs

04/07/25

Overview We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness. Responsibilities Build…

SEO Content Specialist ~ DICK’s Sporting Goods ~ $47.3-78.9k ~ Remote (US)

By: SEOJobs

04/07/25

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to…

Sr. Product Manager ~ Scribd ~ $114.5-217k ~ Remote (US/CAN)

By: SEOJobs

04/07/25

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower…

SEO Content Specialist (PT) ~ Response Mine Interactive ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

04/07/25

SEO Content Specialist Role Description While this Position relies on traditional SEO skills to achieve results in the Marketplace, the SEO Specialist will primarily be creating content and working within CMS (WordPress)…

Integrating SEO into omnichannel marketing for seamless engagement

Source: Search Engine Land

By: Benu Aggarwal

04/07/25

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Daily Search Forum Recap: April 7, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Apple Intelligence raters guidelines…

GEO, LLMO, AEO… It’s All Just SEO

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/07/25

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called “SEO”.

Apple Intelligence Raters Guidelines Leaked: Preference Ranking Guidelines

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar to the…

Google Search Video Ad Format

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a…

Google Relevant Topics Search Feature

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries to get…

Google Says Hreflang Tags With 301 Redirects Probably Okay

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those…

LinkedIn Tests Video Trends to Encourage Member Engagement

By: Andrew Hutchinson

04/06/25

LinkedIn has seen a big rise in video engagement of late.

X Announces New Requirements for Parody Accounts

By: Andrew Hutchinson

04/06/25

X will now require all parody accounts to include a specific identifier before their profile name.

Meta Adds New Parameters for Those Looking to Verify their Profiles

By: Andrew Hutchinson

04/06/25

Meta will now reject verification for profiles that have changed their details too much.

Meta Launches Llama 4 Models, Driving Improved AI Performance

By: Andrew Hutchinson

04/06/25

The next advance for Meta’s AI push.

Sr. SEO Manager ~ Underdog Sports ~ $150-190k ~ Remote (US)

By: SEOJobs

04/06/25

We’re Underdog. The fastest-growing sports gaming company – ever. We build innovative games, products, and experiences for American sports fans. We’re here to shake up the fastest growing industry with bold ideas,…

SEO & Web Manager ~ AEG Vision ~ $80-100k ~ Remote (US)

By: SEOJobs

04/06/25

About the Job AEG Vision is seeking a Marketing Manager, Web SEO, and Local Search to manage and optimize the company’s web properties, organic search performance, and local search presence across more…

Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)

Source: Lenny's Newsletter

04/06/25

Tactics, frameworks, and strategies to get buy-in, improve your influence, and become a better communicator

🧠 Community Wisdom: Prototyping vs. writing PRDs, managing the emotional aspects of a career change, AI art, navigating feature requests, and more

Source: Lenny's Newsletter

By: Kiyani

04/05/25

Community Wisdom 227

SEO & Insights Manager ~ Miles Partnership ~ $65-80k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/05/25

Salary Range: $65,000.00 To $80,000.00 Annually ABOUT MILES: Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and…

SEO Daily News Recaps for Friday, April 4, 2025

04/05/25

SEO Daily News Recap for Friday, April 4, 2025 Organic SEO & Search News 5 key reasons SEO efforts fall short of business expectations – From outdated strategies to siloed reporting, explore…

Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses

Source: Search Engine Land

By: Danny Goodwin

04/04/25

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Trump Extends US TikTok Sell-Off Deadline Once Again