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Google Ads Display Keywords: Everything you need to know

Source: Search Engine Land

By: Jyll Saskin Gales

04/02/25

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Google’s March 2025 Core Update: What Do We Need to Know?

Source: Digitaloft

By: Liv Day

04/02/25

After 14 days, Google’s March 2025 Core Update – the first core update of this year – has finished rolling out. Google’s Search Status Dashboard has been updated, saying “the rollout was…

Google Local Service Ads Advertisers Console Down

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see…

LLMs are driving referral traffic – but what about engagement?

Source: Search Engine Land

By: Jason Tabeling

04/02/25

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Global SEO Manager ~ OKX ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/02/25

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom. OKX is a leading crypto exchange, and the developer of…

SEO Account Manager ~ accelerate agency ~ £35-45k ~ Remote (UK)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/02/25

About Us accelerate agency specialises in SaaS SEO fueled by a combination of human expertise, data analysis, and automation. Our skills lie in the strategic use of content, SEO, large-scale outreach and…

SEO Content Marketing Specialist ~ Eclipse Advantage ~ $108k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/02/25

Description Are you a digital marketing pro who thrives on creating website content, email campaigns, and social media communications? Do you love creating seamless, engaging experiences that connect with diverse audiences? If…

SEO Marketing Manager ~ Figma ~ $102-238k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/02/25

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products…

Robots.txt and SEO: What you need to know in 2025

Source: Search Engine Land

By: Elmer Boutin

04/02/25

From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.

Europe’s fastest growing startup?

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

04/02/25

Lovable’s path to $30M ARR in 4 months

Daily Search Forum Recap: April 2, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google clarified again that it…

Is the Collapse of SEO About to Cause CPM Inflation?

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: @adweek

04/02/25

Where AI lives will determine how the search ecosystem evolves.

Is the Collapse of SEO About to Cause CPM Inflation?

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: @adweek

04/02/25

Where AI lives will determine how the search ecosystem evolves.

Google Says We Don’t Have A Brand-Ranking System

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it…

Microsoft Rolls Out Bing Copilot Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled…

Google Testing Indent Vertical Bars By Title & Descriptions Of Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Google is testing placing vertical gray bars by the search results titles and descriptions, indenting them in a bit, for stylist purposes. I am not sure what this adds to the search…

Google Local Questions & Answers Feature Disappears

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked…

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, Performance Max & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

Rebranding Your Business | Checklist for Google My Business & Local Search

Source: Sterling Sky Inc

By: Joy Hawkins

04/02/25

Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google…

How To Find A Competitor’s Keywords — Next Level

Source: moz (en-US)

04/02/25

Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.

What counts as a “good” conversion rate in 2025?

Source: Search Engine Land

By: Digital Marketing Depot

04/01/25

New industry benchmarks reveal what success really looks like.

YouTube Adds New ‘Inspiration’ Elements, Easy Re-Posting of TikToks to YouTube Shorts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

Some new prompts for your YouTube concepts.

Google partners with Roblox on video ads

Source: Search Engine Land

By: Anu Adegbola

04/01/25

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

SEO/Website Analytics Specialist ~ DX1 ~ $60k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/01/25

DX1, a division of Dominion Enterprises, is hiring an SEO Specialist to join our team performing search engine optimization (organic search) and website analytics for clients. DX1 is a cloud-based dealership management system for…

Meta Plans to Launch Advanced Smart Glasses Later This Year

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

They won’t be AR-enabled, but Meta’s working on a more advanced version of its Ray Bans.

Meta Faces Fines in Turkey After Failing to Comply With Removal Orders

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

Zuckerberg’s hoping that the U.S. government will help his company push back on some of these international fines.

Instagram Chief Says ‘Edits’ App Coming Soon, Will be Available for Free

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

Instagram’s anticipated new video editing app will be launched ‘in the next couple of weeks’.

LinkedIn Shares Tips on How to Run LinkedIn Live Events

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

Some tips on how to make the most of LinkedIn’s live events.

Google’s Selling Ad Space in Roblox via Immersive Ads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

Ads are coming to immersive online gaming worlds.

Indexing and SEO: 9 steps to get your content indexed by Google and Bing

Source: Search Engine Land

By: Jes Scholz

04/01/25

No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

Data providers: Google March 2025 core update had similar volatility to the previous update

Source: Search Engine Land

By: Barry Schwartz

04/01/25

Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates – and it seemed pretty similar to the December 2024 core update.

SEO & Content Specialist (Contract) ~ Boldin ~ Remote (US)

Source: Mid Level SEO Jobs – SEOjobs.com

By: SEOJobs

04/01/25

About the Role Boldin is looking for a skilled SEO & Content Specialist to drive our organic growth strategy through technical SEO, content optimization, and multi-platform content distribution. This role is ideal…

Sr. SEO Analyst (French, Contract) ~ CBC/Radio-Canada ~ Hybrid (Montreal, CAN)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/01/25

Position Title: Senior Analyst, Search Engine Optimization (SEO) (French Services) (Telework/Hybrid) Status of Employment: Contractee Long-Term (Fixed Term) Position Language Requirement: French Language Skills: French (Reading), French (Speaking), French (Writing) Work at…

SEO Manager ~ Alteryx ~ $110-140k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/01/25

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the…

Freelance SEO Strategist (FT) ~ Media Cause ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/01/25

Media Cause is an award-winning, mission-driven marketing and creative agency that helps nonprofits grow and accelerate their impact. We take a people-first approach to developing powerful creative, scalable growth strategies, and targeted…

The definitive guide to mastering product sense interviews

Source: Lenny's Newsletter

By: Ben Erez

04/01/25

A step-by-step playbook to help you ace your PM interview

Your guide to Google Ads Smart Bidding

Source: Search Engine Land

By: Sarah Stemen

04/01/25

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.

Technical SEO Specialist ~ eBay ~ $97,200 – $154,000 ~ Hybrid (San Jose, CA)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

04/01/25

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets…

Daily Search Forum Recap: April 1, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to be ranking…

Google Ranking Reddit AI Translated Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/25

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility,…

Google Tests Check Important Info Label On AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/25

Google is testing adding a disclaimer or piece of text on the AI Overviews within the desktop and mobile search results that says “Check important info.” I guess this is Google being…

Bing Testing New Sitelinks Hover Shadow & Related Search Designs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/25

Microsoft is testing a new design and user experience for the Bing sitelinks and related searches. The sitelinks have this hover over shadow effect, while the related searches go from a rounded…

Bing Copilot Answer With Tabs To Image & Video Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/25

Microsoft is now placing quick buttons or tabs to quickly jump from the Bing Copilot Answer to Bing image or video search results. I am not sure why or when Bing decides…

April 2025 Google Webmaster Report: Core Update, AI Mode, Local & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/25

It’s time for the monthly Google Webmaster Report – the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out. Google launched AI…

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