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White House Close to Announcing Deal to Keep TikTok in America

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

An announcement could come at any time…

Google working on restoring Local Service Ads advertiser console

Source: Search Engine Land

By: Barry Schwartz

04/02/25

Advertisers have been complaining all day about being unable to manage their LSAs.

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Vintage sneakers are a significant trend in the app.

Amazon makes surprise bid for TikTok ahead of U.S. ban deadline

Source: Search Engine Land

By: Anu Adegbola

04/02/25

Amazon’s last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn’t being taken seriously.

Google AI Overviews spiked during March 2025 core update

Source: Search Engine Land

By: Danny Goodwin

04/02/25

More queries in the entertainment, restaurants, and travel industries are triggering Google’s AI Overviews since the core update.

Meta Announces New Partnership with UFC

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

The partnership will see UFC share more exclusive content in Meta’s apps.

Meta Outlines Open Source Contributions in 2024 [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

A full listing of Meta’s contributions, especially on AI development. 

Report Looks at Consumer Expectations of Brands on Social in 2025

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Some pointers for your social media marketing strategy.

Snapchat Launches Expanded Agency Partner Program

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

A new program that’ll enable agencies to showcase their Snap ads knowledge.

Amazon Makes Last Minute Bid for TikTok US

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Could Amazon expand its empire via the video app?

Google Ads Display Keywords: Everything you need to know

Source: Search Engine Land

By: Jyll Saskin Gales

04/02/25

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Google’s March 2025 Core Update: What Do We Need to Know?

Source: Digitaloft

By: Liv Day

04/02/25

After 14 days, Google’s March 2025 Core Update – the first core update of this year – has finished rolling out. Google’s Search Status Dashboard has been updated, saying “the rollout was…

Google Local Service Ads Advertisers Console Down

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see…

LLMs are driving referral traffic – but what about engagement?

Source: Search Engine Land

By: Jason Tabeling

04/02/25

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Global SEO Manager ~ OKX ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/02/25

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom. OKX is a leading crypto exchange, and the developer of…

SEO Account Manager ~ accelerate agency ~ £35-45k ~ Remote (UK)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/02/25

About Us accelerate agency specialises in SaaS SEO fueled by a combination of human expertise, data analysis, and automation. Our skills lie in the strategic use of content, SEO, large-scale outreach and…

SEO Content Marketing Specialist ~ Eclipse Advantage ~ $108k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/02/25

Description Are you a digital marketing pro who thrives on creating website content, email campaigns, and social media communications? Do you love creating seamless, engaging experiences that connect with diverse audiences? If…

SEO Marketing Manager ~ Figma ~ $102-238k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/02/25

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products…

Robots.txt and SEO: What you need to know in 2025

Source: Search Engine Land

By: Elmer Boutin

04/02/25

From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.

Europe’s fastest growing startup?

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

04/02/25

Lovable’s path to $30M ARR in 4 months

Daily Search Forum Recap: April 2, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google clarified again that it…

Is the Collapse of SEO About to Cause CPM Inflation?

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: @adweek

04/02/25

Where AI lives will determine how the search ecosystem evolves.

Is the Collapse of SEO About to Cause CPM Inflation?

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: @adweek

04/02/25

Where AI lives will determine how the search ecosystem evolves.

Google Says We Don’t Have A Brand-Ranking System

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it…

Microsoft Rolls Out Bing Copilot Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled…

Google Testing Indent Vertical Bars By Title & Descriptions Of Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Google is testing placing vertical gray bars by the search results titles and descriptions, indenting them in a bit, for stylist purposes. I am not sure what this adds to the search…

Google Local Questions & Answers Feature Disappears

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked…

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, Performance Max & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

Rebranding Your Business | Checklist for Google My Business & Local Search

Source: Sterling Sky Inc

By: Joy Hawkins

04/02/25

Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google…

How To Find A Competitor’s Keywords — Next Level

Source: moz (en-US)

04/02/25

Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.

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