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Should you use Google Extended in Robots.txt? – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

04/28/25

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from…

Welcome to Lenny’s Reads

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/28/25

An audio podcast of Lenny’s Newsletter

LinkedIn Shares Technical Specs and Posting Tips for Video Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

Some pointers to help maximize your LinkedIn video posts.

Study Shows That AI Bots Are More Persuasive Than Humans in Divisive Debate

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

A new study has found that AI-generated bots can successfully persuade human users.

Instagram May Soon Enable You to Add Custom Colors to Notes

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

Instagram is internally testing a new option to customize your inbox Notes.

X Continues to Lose EU Users According to Latest DSA Report

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

European users are turning away from Elon’s social media experiment.

Here’s Where Google Did (And Didn’t) Exercise Monopoly Power

Source: SEM News for Search Engine Marketers [Adweek]

By: @adweek

04/28/25

There is a huge gap in U.S. law—there are virtually no rules for how companies should behave in the digital advertising marketplace.

Here’s Where Google Did (And Didn’t) Exercise Monopoly Power

Source: SEM News for Search Engine Marketers [Adweek]

By: @adweek

04/28/25

There is a huge gap in U.S. law—there are virtually no rules for how companies should behave in the digital advertising marketplace.

Jr. SEO Specialist ~ FirmPilot ~ $50-65k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/28/25

FirmPilot is seeking a Junior SEO Specialist to help power the next generation of AI-driven search optimization. If you’re energized by fast-moving environments and excited about building smarter, more scalable SEO systems,…

Sr. SEO Manager ~ DataCamp ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/28/25

About DataCamp At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top…

SEO & Content Strategist ~ EDealer ~ $49-52k (CAD) ~ Remote (CAN)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/28/25

EDealer is a website and software supplier for the Automotive Industry. Our mission is simple: To ensure car dealers build great business and manage inventory. Steadfast in our commitment to create exceptional…

How to Do an Actually Useful PPC Competitive Analysis Using AI

Source: Paid Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

04/28/25

Learn how to run a fast and effective PPC competitive analysis using Ahrefs and AI tools like ChatGPT.

How this former NYT columnist uses ChatGPT to brainstorm ideas, do research, and find the perfect metaphor | Farhad Manjoo

Source: Lenny's Newsletter

By: Claire Vo

04/28/25

Farhad Manjoo shares his process for using AI to help him write

Daily Search Forum Recap: April 28, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search saw some heated…

Google Used Search Signals & Data To Train Gemini AI Models

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from the DOJ deposition testimony. Although, we kind of knew that when Google…

Bing Copilot Answer With More Videos Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Microsoft Bing is testing placing a “more videos” section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.

Google Tests New Shipping, Returns & Payment Section In Merchant Knowledge Panel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Last December, we reported how Google was showing a payments option section in the retailer/merchant knowledge panel. Google is now testing a clearer version of it, while adding shipping and return information…

Apple Updates Applebot Documentation Explaining Applebot-Extended vs Applebot

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it…

Google Search Console API Stuck On April 22nd

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April…

How to Align Your SEO Process With AI Discovery [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

Some pointers on how to evolve your SEO strategy to align with AI-based discovery. 

xAI Seeks New Funding, Which Will Help to Secure X

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

With X and xAI’s funding now intertwined, any win for xAI is a boost for X.

X Provides Explanations of Common Reach Restrictions Amid Accusations of Shadowbans

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

In all likelihood, X is not actively restricting your posts. Probably.

Meta’s AI Models Will Be Made Available to Astronauts on the ISS

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

Meta’s working with Booz Allen to make its AI models available in space.

LinkedIn Shares Insights into AI Adoption, and Tips on How to Integrate AI Tools

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

New data from LinkedIn on the business benefits of AI adoption.

SEO Analyst ~ IDX ~ Hybrid (Phoenix, US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/27/25

Description WANTED: SEO Analyst ready to drive change… lead… grow with us… challenge themselves… make an impact! Why Join IDX? Not Just Any Brands: See your work come to life for iconic…

Inside monday.com’s transformation: radical transparency, impact over output, and their path to $1B ARR | Daniel Lereya (Chief Product and Technology Officer)

Source: Lenny's Newsletter

04/27/25

The story of how monday.com transformed after realizing they were falling behind competitors

Google Search Ranking Volatility April 25th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/27/25

In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the…

🧠 Community Wisdom: How to encourage engineers to use AI more, best sales CRMs for early-stage startups, knowing your company’s exit strategy, finding your first investors, and more

Source: Lenny's Newsletter

By: Kiyani

04/26/25

Community Wisdom 230

SEO Specialist ~ CIEE ~ Remote (US)

Source: SEO Specialist Jobs – SEOjobs.com

By: SEOJobs

04/26/25

Position: SEO Specialist Reports to: Christopher Semetis, Senior Director, Web Development Department: Web & Digital Marketing Location: U.S.-based remote (see location requirements below) Who we are: CIEE is a nonprofit study abroad…

SEO Daily News Recaps for Friday, April 25, 2025

04/26/25

SEO Daily News Recap for Friday, April 25, 2025 Organic SEO & Search News Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday – Discover expert tips on optimizing product and…

Meta adds dynamic overlays to Advantage+ Catalog ads

Source: Search Engine Land

By: Anu Adegbola

04/25/25

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

GA4 updates: Snapshot templates added, Aggregate Identifiers improved

Source: Search Engine Land

By: Anu Adegbola

04/25/25

Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

04/25/25

Where should your review requests go? Use this 60/40 strategy to guide smarter, more effective outreach.

Google hypes AI Overviews, refuses to answer CTR question

Source: Search Engine Land

By: Danny Goodwin

04/25/25

Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.

How to optimize B2B PPC spend when budgets and confidence are low

Source: Search Engine Land

By: Melissa Mackey

04/25/25

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.

SEO Strategist ~ Azeus Systems Limited ~ Remote (US)

Source: Expert Level SEO Jobs – SEOjobs.com

By: SEOJobs

04/25/25

Azeus Systems Limited is looking for as SEO Strategist for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises…

SEO Growth Manager ~ Peerspace ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/25/25

The Role: As an SEO Growth Manager for the UK and France at Peerspace, you will be the catalyst for organic traffic growth through systematic innovation and growth hacking techniques. This role…

SEO Marketing Contractor (PT) ~ Groundfloor Finance ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/25/25

About Groundfloor “Loan Money, Get Paid: Real Estate Investing Reimagined” At the intersection of technology and finance, Groundfloor is reimagining real estate investing. We’re not just a platform, we’re a pioneering approach…

How to use CRM data to inform and grow your PPC campaigns

Source: Search Engine Land

By: Ben Vigneron

04/25/25

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

Daily Search Forum Recap: April 25, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google reported earnings last night…

Video: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will…

Google Says Image Streaming Is Not SEO Friendly

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being…

Google Mobile Testing New Search Snippet With Blue URL & URL / Site Name Switch

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL…

Microsoft Advertising Temporarily Suspends Client Connection Requests

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back…

Google Search Behind The Music AI Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of…

Microsoft Bing With Two Rows Of Shopping Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

Source: moz (en-US)

04/25/25

Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the…

Google Ads expands Checkout on Merchant to Demand Gen campaigns

Source: Search Engine Land

By: Anu Adegbola

04/24/25

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

AI Upgrades for First-Party Insights

Source: Unknown Source

04/24/25

Our expanded AI capabilities help you get more from your first-party feedback—respond faster and gain deeper insights with smarter automation.

How AI Use is Evolving Over Time [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/24/25

A look at how AI usage is changing as we become more attuned to the latest tools.

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