04/24/25 | Today’s SEO & Digital Marketing News 3

By: Andrew Hutchinson

04/24/25

Some new measures to combat spammy tactics on FB.

Snapchat Launches Affiliate Program to Drive Ad Sales

By: Andrew Hutchinson

04/24/25

The program will pay you to refer advertisers to the app.

(Contract) Strategic AI + SEO Research Assistant ~ $15-$35 hr ~ Brian Lawrence ~ Remote (US)

By: jilllynndesign

04/24/25

There are very few people who know more about the wedding industry than I do—that’s my edge in SEO and web strategy. But what I’m looking for now isn’t just someone who…

Google Ads API v17 is going away soon

Source: Search Engine Land

By: Anu Adegbola

04/24/25

Google Ads API v17 will stop working on June 4. Make sure to upgrade now to avoid disruptions.

Google asserts ownership of all advertiser assets in Local Services Ads

Source: Search Engine Land

By: Conrad Saam

04/24/25

Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.

How to automate your Google Ads workflow with the ChatGPT API

Source: Search Engine Land

By: Aric Whiteley

04/24/25

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.

SEO Specialist ~ Freshy ~ Remote (US)

By: SEOJobs

04/24/25

Freshy, a leading NY- and DC-based WordPress web design agency, is looking to hire a remote, full-time seo specialist Roles and responsibilities Developing strategy (onsite, offsite, content, & technical) Responsible for SEO…

Web & SEO Specialist (Contractor) ~ Davtima ~ Remote (CAN)

By: SEOJobs

04/24/25

Location: Remote Type: Contract Experience Level: Mid-Level Job Overview We are seeking a skilled Web & SEO Specialist to enhance our clients’ digital presence by optimizing websites and driving organic traffic. In…

Domain extensions and SEO: What you need to know

Source: Search Engine Land

By: Dan Taylor

04/24/25

Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.

Daily Search Forum Recap: April 24, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Here is a recap of what happened in the search forums today…

Google Search Ranking Volatility Heats Up April 22 Through 23

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it…

Google AdSense Policy Center Gains Three Policy Issues & Filters

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you…

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails…

Google Business Profiles Video On Verifications Must Knows

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also…

Google Ads Reports Gain Tree Table View

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are…

Google To Relax Local Service Ads Photo Guidelines

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if…

Moz’s Brand Authority: Multi-Market, More Features, More Data!

Source: moz (en-US)

04/24/25

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ads introduces tree table views for enhanced reporting

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google’s new Demand Gen channel controls available in beta

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

By: Andrew Hutchinson

04/23/25

Some expanded features for your Ray Ban smart glasses.

Snapchat Launches Updated Family Safety Hub

By: Andrew Hutchinson

04/23/25

Updated resources for parents, including a range of new video overviews.

Meta Hit With Another Big Fine in Europe Over DMA Breaches

By: Andrew Hutchinson

04/23/25

Meta will be looking to push back against the latest EU penalty.

WhatsApp Adds Advanced Chat Privacy Setting to Protect User Data

By: Andrew Hutchinson

04/23/25

More data protection options from WhatsApp.

YouTube’s Testing AI-Based Recommendations in Search Queries

By: Andrew Hutchinson

04/23/25

A new AI-based test from YouTube.

YouTube Launches New Features to Mark the App’s 20th Birthday

By: Andrew Hutchinson

04/23/25

A range of updates and tweaks to mark the video app’s 20th year.

Meta Looks to Drive More Meta Verified Take-Up Among Brands With New Elements

By: Andrew Hutchinson

04/23/25

Meta will start warning users not to trust non-verified profiles.

Google Ads made simple: Using life events for audience targeting

Source: Search Engine Land

By: Jyll Saskin Gales

04/23/25

Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.

SEO Manager ~ Lexigate ~ $80–$100k ~ Remote (US)

By: jilllynndesign

04/23/25

Are you ready to take the next big step in your SEO career? Maybe you’ve been leading client strategies for a while and are looking for a more collaborative team where your…

SEO Contractor ~ AffiniPay ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

04/23/25

We are seeking a highly skilled SEO Contractor with expertise in content strategy, analytics, writing, and technical SEO. This role will be pivotal in ensuring a smooth transition as we migrate multiple…

SEO & Content Manager ~ ReFocus Eye Health ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/23/25

About Us: ReFocus Eye Health is a dynamic and growing company committed to delivering exceptional vision care to the communities we serve in the Northeast. To continue pacing the growth of our…

SEO Editor ~ LabX Media Group ~ $55-70k (CAD) ~ Remote (CAN)

By: SEOJobs

04/23/25

LabX Media Group is a fast-growing science media company at the forefront of digital publishing. We create engaging content across multiple online platforms, publish industry-leading websites, and deliver data-driven solutions to connect…

Threads Ads Expand to All Meta Advertisers

By: Andrew Hutchinson

04/23/25

After initial testing, access to Threads ads is now widely available.

3 SEO priorities to win organic traffic in 2025

Source: Search Engine Land

By: Paul DeMott

04/23/25

With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.

Google Analytics Real Time Reporting Broken

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

The Long-Form Content Illusion: Why Longer Content Isn’t Better

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

04/23/25

Does long form content really work, or are marketers just chasing word count? Discover the truth behind the hype, and when long form actually drives results.

Daily Search Forum Recap: April 23, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews hurt click-through…

Google To Deprecate Special Announcement Structured Data On July 31, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and…

More Studies Show AI Overviews Hurt Google Click Through Rates

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

In February, we covered how Google’s AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this…

Google Posts/Updates Go Missing From Local Panels

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was…

SEO Daily News Recaps for Tuesday, April 22, 2025

04/23/25

SEO Daily News Recap for Tuesday, April 22, 2025 Organic SEO & Search News YouTube Makes Auto-Dubbing Available to All YPP Creators, Adds ‘Combo Gifting’ – Auto-dubbing is now available to more…

Google Business Profiles Video Verification Video Previews

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy – saving you valuable time and…

Google Local Service Ads Has New Legal Terms