04/17/25 | Today’s SEO & Digital Marketing News 6

By: SEOJobs

04/17/25

⭐ Who we are – Blexr is the pinnacle of lead generation in iGaming. We’re all about fostering connections that matter. Since the company’s start in 2015, we’ve been on a quest…

Senior SEO Consultant ~ SALT.agency ~ £42k+ ~ Remote (UK/EU)

By: Nick LeRoy

04/17/25

As a Senior SEO Consultant at SALT.agency, you will lead and deliver high-impact technical and strategic SEO solutions for key clients across diverse industries. You will play a critical role in shaping…

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for…

AI Overviews Reduce Clicks by 34.5%

Source: Data & Studies - SEO Blog by Ahrefs

By: Ryan Law

04/17/25

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

Daily Search Forum Recap: April 17, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed nothing with international…

SEO Audit Mastery Course by Olga Zarr (Full Course) – SEOSLY

Source: SEOSLY

By: Olga Zarr

04/17/25

I’m Olga Zarr, and I’m obsessed with SEO audits. SEO Audit Mastery course is my baby… 😅 I’ve spent the last 13+ years auditing websites—500+ so far—and I’m still not bored. I…

Google Ads Personalized Ad Boost Emails

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, “Your step-by-step guide to boost ads…

Google Ads API Version 19.1 Now Out

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs,…

Google Says Nothing Has Changed With International SEO

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said “it won’t affect the way Search works.” Despite Google saying that,…

Google Adds Video Player To Shopping / E-Commerce Card

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable…

Google AI Mode May Get Direct Query Method

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at…

MozCon Early Bird Tickets Are Live: Only 200 Available!

Source: moz (en-US)

04/17/25

Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that actually works.

Navigating Customer Feedback: Review Response Templates + Examples – GatherUp

Source: Unknown Source

04/16/25

Replying to reviews benefits your brand in a big way. We explain which reviews to reply to and provide tips and templates to get you started.

Threads Maintains Growth Momentum, as X and Bluesky See Slower Take-Up

By: Andrew Hutchinson

04/16/25

Which of the real-time social media apps is going to win out in the long run?

Instagram Tests New Sorting Filters for Your Reels Feed

By: Andrew Hutchinson

04/16/25

Some new ways to find the most recent and relevant Reels clips.

Instagram Tests New Sorting Filters for Reels Feed

By: Andrew Hutchinson

04/16/25

Some new ways to find the most recent and relevant Reels clips.

Apple rebrands Search Ads as Apple Ads

Source: Search Engine Land

By: Anu Adegbola

04/16/25

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

TikTok Ads introduces new exclusion lists

Source: Search Engine Land

By: Anu Adegbola

04/16/25

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

Senior Technical SEO Specialist ~ SALT.agency ~ £42k+ ~ Remote (UK/EU)

By: jilllynndesign

04/16/25

As a Senior Technical SEO Specialist at SALT.agency, you will take a leadership role in delivering advanced technical SEO solutions for a diverse portfolio of high-profile clients. You’ll spearhead large-scale projects, solve…

SEO Lead ~ SALT.agency ~ £46.5k+ ~ Remote (EU)

By: jilllynndesign

04/16/25

As an SEO Lead at SALT.agency, you will plan, execute, and manage high-impact SEO growth campaigns for a portfolio of high-value clients. Combining strategic insight with leadership skills, you will uphold quality…

Meta Shares Tips on How to Maximize Click-to-Message Ads

By: Andrew Hutchinson

04/16/25

Some pointers for your click-to-message promotions.

Meta Adds AI Prompts for VR Horizon Worlds Creation

By: Andrew Hutchinson

04/16/25

Meta’s metaverse plans are still on track, despite it tempering references to the project.

xAI Launches ‘Grok Studio’ Advanced AI Project Tool

By: Andrew Hutchinson

04/16/25

A new advance for X’s generative AI tools.

Google hit with $6.6 billion lawsuit over search dominance

Source: Search Engine Land

By: Anu Adegbola

04/16/25

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.

TikTok Adds Community Notes to Complement Fact-Checking

By: Andrew Hutchinson

04/16/25

TikTok becomes the latest social app to implement crowd-sourced fact-checking.

Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024

Source: Search Engine Land

By: Anu Adegbola

04/16/25

Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.

This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

04/16/25

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

04/16/25

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

Google Ads made simple: Leveraging engaged audiences

Source: Search Engine Land

By: Jyll Saskin Gales

04/16/25

Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.

CPC inflation: How fast are Google Ads costs rising?

Source: Search Engine Land

By: Mark Meyerson

04/16/25

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

SEO Lead ~ Huge ~ $110-125k ~ Remote (US)

By: SEOJobs

04/16/25

Location: This position is remote within the United States. We are looking for a SEO expert to join our team. Do you have a deep understanding of how content, content strategy, and…

SEO Strategist ~ RNL ~ Remote (US)

By: SEOJobs

04/16/25

ESSENTIAL FUNCTIONS RNL is seeking a talented SEO Strategist with strong technical SEO and client-facing skills. As a partner-facing position, the SEO Strategist works very closely with both internal teams and external…

SEO Content Executive ~ Mews ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/16/25

🌍 Can you help us change the world? It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With…

Why AI will break the traditional SEO agency model

Source: Search Engine Land

By: Andrew Holland

04/16/25

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

Daily Search Forum Recap: April 16, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is…

How to Rank for a Keyword (8 Steps)

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

04/16/25

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

Google Search Ranking Volatility Heats Up April 16th

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

It’s been about a week and what would be do without reporting on yet more Google Search ranking volatility… I am seeing signs of a Google Search ranking update and volatility over…

Google Sued For £5 Billion In UK Class Action Lawsuit

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

CNBC reports Google has been sued in the UK for £5 billion ($6.6 billion) in potential damages over allegations that the U.S. tech giant abused its “near-total dominance” in the online search…

Google Search ccTLDs Going Away

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and…

Google Ads Suspended 200% More Advertisers & Removed 5.5 Billion Ads

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it…

Google Testing New Label In Search Results

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google is testing a “new” label in the search result snippets. Several people are noticing this “new” label next to search result snippets that have new content.

Google AI Overviews With Duplicative Citations

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know…

Senior Technical SEO Specialist – The SEOFOMO Hub

Source: The SEOFOMO Hub

04/16/25

As a Senior Technical SEO Specialist at SALT.agency, you will take a leadership role in delivering advanced technical SEO solutions for a diverse portfolio of high-profile clients. You’ll spearhead large-scale projects, solve…

SEO Lead – The SEOFOMO Hub

Source: The SEOFOMO Hub

04/16/25

As an SEO Lead at SALT.agency, you will plan, execute, and manage high-impact SEO growth campaigns for a portfolio of high-value clients. Combining strategic insight with leadership skills, you will uphold quality…

Senior SEO Consultant – The SEOFOMO Hub

Source: The SEOFOMO Hub

04/16/25

As a Senior SEO Consultant at SALT.agency, you will lead and deliver high-impact technical and strategic SEO solutions for key clients across diverse industries. You will play a critical role in shaping…

TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App

By: Andrew Hutchinson

04/15/25

Another step towards expanded business listings in the app?

SEO Strategist ~ Relentless Digital ~ $65k – $85k ~ Remote (US)