04/10/25 | Today’s SEO & Digital Marketing News 9

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode,…

AI, Local Business Reputation, and Finding Your Magic Words

Source: Unknown Source

04/09/25

Discover how AI is reshaping local business reputation and why choosing the right words can make all the difference in driving visibility and trust.

X Tests Expanded DM Functionality, Including Full Encryption and File Sharing

By: Andrew Hutchinson

04/09/25

X is looking to move forward with its revamp of in-app messaging.

26 A/B testing ideas to increase click-through rates and boost conversions

Source: Search Engine Land

By: Digital Marketing Depot

04/09/25

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

X Announces NBA Portal Ahead to Encourage Sports Engagement

By: Andrew Hutchinson

04/09/25

Sports are the most discussed topic on X.

TikTok Launches Expanded Creator Incentive Program to Fend Off Advances From Instagram

By: Andrew Hutchinson

04/09/25

As Meta comes for TikTok stars, the platform is offering new incentives to keep them around.

Google quality raters now assess whether content is AI-generated

Source: Search Engine Land

By: Danny Goodwin

04/09/25

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

YouTube Announces Support for New Push to Combat AI Deepfakes

By: Andrew Hutchinson

04/09/25

YouTube’s announced its support for the NO FAKES Act.

AmpUp 2025: Free Virtual Event for Digital Agencies

Source: Unknown Source

04/09/25

Join top experts in local SEO, content strategy, and reputation management for two powerful days of agency-focused insights. Register free.

YouTube Shares Tips on How to Create Engaging Shorts

By: Andrew Hutchinson

04/09/25

Some tips to help you tap into the growth of YouTube Shorts.

LinkedIn Shares Video Creation Tips to Maximize Engagement

By: Andrew Hutchinson

04/09/25

Some pointers from LinkedIn on how to create standout vide content.

Snapchat Shares New Data on How Happiness Drives Snap Ads Response

By: Andrew Hutchinson

04/09/25

Snapchat’s latest report looks at how joy can be a driver of Snap campaign resonance.

Google Search Analytics API gains hourly break down for past 10 days

Source: Search Engine Land

By: Barry Schwartz

04/09/25

Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Google Ads Sitelink Assets: Everything you need to know

Source: Search Engine Land

By: Jyll Saskin Gales

04/09/25

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.

Google to expand Discover to Google’s desktop homepage

Source: Search Engine Land

By: Barry Schwartz

04/09/25

Google has been testing this for years, but kicked up its testing over the past several days.

3 ways to optimize for AI search bots

Source: Search Engine Land

By: Tim Resnik

04/09/25

Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.

Contract Full Stack SEO Manager ~ GreenPal ~ 8-10k/m ~ Remote (US)

By: jilllynndesign

04/09/25

Company: GreenPalLocation: Remote (U.S. Based Preferred)Type: Full-Time | Competitive Salary + Performance Bonuses GreenPal is building the future of local lawn care. We’ve connected over 300,000 homeowners with reliable lawn pros in…

Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility

Source: BrightEdge blogs

By: Jim Yu

04/09/25

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today,…

SEO Content Engineer ~ AirOps ~ Hybrid, NY or CA (US)

By: jilllynndesign

04/09/25

About AirOps Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love. We’re building the platform and profession that…

SEO Director ~ FICO ~ $110-172k ~ Remote (US)

By: SEOJobs

04/09/25

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential! The Opportunity “If you…

SEO Copywriter ~ Spinutech ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/09/25

Description Spinutech is seeking a skilled Copywriter who also has basic knowledge of SEO. This position’s primary focus will be dedicated to partnering with the digital web project and marketing teams with…

SEO Specialist ~ ARS-Rescue Rooter ~ Remote (US)

By: SEOJobs

04/09/25

Overview The SEO Specialist plays a pivotal role in enhancing the online presence of the organization by driving organic traffic, improving search engine rankings, and maximizing lead generation opportunities. This role is…

Personal SEO: How to get found and stand out

Source: Search Engine Land

By: Laura Nguyen

04/09/25

Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.

A new framework for AI agent pricing

Source: Kyle Poyar’s Growth Unhinged

By: Manny Medina

04/09/25

Analyzing patterns from 60+ AI agent companies

Daily Search Forum Recap: April 9, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads has ongoing efforts…

Google Discover To Come To Desktop

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

We’ve seen Google test showing Google Discover on the desktop home page for years now but Google has now confirmed it will be bringing Discover to its desktop Google.com home page in…

Google Business Profiles API Showing Driving Request For Service Area Businesses

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those…

Google Business Profiles Messaging Clicks Report

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks.” This was a feature we had in the old Google My Business reports…

Google Knowledge Panel AI Overview Shows References

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like…

Google Ads Has Ongoing Efforts To Improve Advertiser Experiences

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Ginny Marvin, Google’s Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. “There are ongoing efforts to improve…

Google AdSense Rewarded Ads Beta

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.

Google Updates Some Merchant Center Product Specifications

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect on July…

How to Find (Not Guess) Your Target Audience: A Data-Driven Approach – SparkToro

Source: SparkToro

By: Amanda Natividad

04/09/25

We all know what a target audience is. Or at least we think we do. We’ve written “target audience” in strategy documents and nodded along in meetings when

Meta’s Looking to Scoop Up TikTok Creators Amid Ongoing Uncertainty

By: Andrew Hutchinson

04/08/25

Meta’s trying to appeal to TikTok creators from a couple of different angles.

Threads May Soon Let You Add Multiple Links to Your Profile

By: Andrew Hutchinson

04/08/25

Another way to drive traffic from Threads?

Report Looks at LinkedIn Performance Benchmarks for 2025

By: Andrew Hutchinson

04/08/25

New insights into LinkedIn company page performance.

How AI-powered search is reshaping SEO (and what to do about it)

Source: Search Engine Land

By: Edna Chavira

04/08/25

From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.

Instagram Chief Answers Key Creator Questions on How to Grow Your Profile in 2025

By: Andrew Hutchinson

04/08/25

Some interesting insights from IG chief Adam Mosseri.

YouTube Adds New AI Music Elements, New ID Confirmation Options

By: Andrew Hutchinson

04/08/25

Now you can use AI to generate audio tracks for your videos in-stream.

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

By: Andrew Hutchinson

04/08/25

The new settings will provide enhanced protections for millions of teen users.

Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement

By: Andrew Hutchinson

04/08/25

A new way for brands to tap into Snap’s popular Lens tools.

SEO & Content Marketing Specialist ~ SMG ~ Remote (UK)

By: SEOJobs

04/08/25

Content Marketing Specialist Are you at the cutting-edge of content, marketing, social media and brands? Are you interested in technology, with your finger on the pulse of current affairs and trends? As…

SEO Link-Building Specialist (PTC) ~ The Motley Fool ~ $40-50/hr. ~ Remote (US)

By: SEOJobs

04/08/25

The Motley Fool is looking for a highly skilled freelance digital marketing contractor with subject matter expertise in link building campaigns. We’re anticipating 20 hours per week (depending on the freelancer’s schedule)…

SEO Manager ~ Babbel ~ $90-110k ~ Hybrid (New York, US)

By: SEOJobs

04/08/25

About Babbel Babbel is the top-selling language learning platform globally. We are driven by our purpose of creating mutual understanding through language. Through the Babbel app, Babbel Live classes, Babbel podcasts, and…

SEO/UX Product Manager ~ RVO Health ~ $80-105k ~ Remote (US)

By: SEOJobs

04/08/25

AT A GLANCE Healthline, the leading source of health and wellness information, is seeking a Product Manager to transform our search content experience and global UX. In this role, you will own…

How Keywords Drive Helpful Content

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/08/25

Keywords no longer guarantee traffic, but they do reveal prospects’ needs.

Your 2025 playbook for AI-powered cross-channel brand visibility

Source: Search Engine Land

By: Kelsey Libert

04/08/25

Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.

Google Search Console updates its Merchant opportunities report

Source: Search Engine Land

By: Barry Schwartz

04/08/25

This was previously named the Search Console Shopping tab listings report.

Daily Search Forum Recap: April 8, 2025