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Daily Search Forum Recap: May 13, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Here is a recap of what happened in the search forums today…

The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue

Source: General Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

05/13/25

Struggling to decide which marketing ideas deserve your resources? Use our B.R.E.W. framework to strategically evaluate and prioritize marketing initiatives.

State of the product job market in 2025

Source: Lenny's Newsletter

By: Lenny Rachitsky

05/13/25

The product job market is flipping.

Google Search Ranking Volatility May 12-13

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking…

Google Updates Its Super G Logo In The iOS App

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not…

Google Says Stop Using Different URLs For Same Image

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to your site,…

Google Says Navboost Is Not Machine Learning

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

We’ve only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not…

SEO Daily News Recaps for Monday, May 12, 2025

05/13/25

SEO Daily News Recap for Monday, May 12, 2025 Organic SEO & Search News The #1 Checklist to Optimize Your Google Business Profile – Learn how small oversights can impact your local…

Google Search Engineer Blasts DOJ’s Logic In Anti-Trust Case

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Ryan Moulton, a Google Search engineer who worked on Google’s search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as…

Google Says hreflang Doesn’t Guarantee Indexing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, “hreflang…

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