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The future of SEO: Why optimization still matters, whatever you call it

Source: Search Engine Land

By: Danny Goodwin

10/17/25

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Agentic PPC: What performance marketing could look like in 2030

Source: Search Engine Land

By: Benjamin Wenner

10/17/25

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

Search Engine Optimization (SEO) Specialist (PT) ~ The Boutique COO ~ $45/hr. ~ Remote (USA)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

10/17/25

Source: SEO Contractor Jobs – SEOjobs.com by SEOJobs. Read the original article Description We’re looking for a sharp, data-driven SEO Specialist to join our team and help drive results for our clients…

Why incrementality is the only metric that proves marketing’s real impact

Source: Search Engine Land

By: Leigh Buttrey

10/17/25

Source: Search Engine Land by Leigh Buttrey. Read the original article Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

The AI Visibility Index: Here’s who’s winning AI search

Source: Search Engine Land

By: Semrush Enterprise

10/17/25

Source: Search Engine Land by Semrush Enterprise. Read the original article Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.

Daily Search Forum Recap: October 17, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s head of search, Liz…

Video: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

For the original iTunes version, click here. This week we covered the new Google Ads label, which Google says improves navigation but in my opinion, is a deceptive way to get searchers…

Watch Google’s Liz Reid On AI Search, Ad Clicks, Publishers & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

Liz Reid VP, head of Search at Google, was interviewed by the Wall Street Journal’s Bold Names podcast. They spoke about AI, AI Search, how ads are impacted by AI results and…

Google Posts Quickly Across Multiple Google Business Profiles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.

Google Push Notifications To AI Mode Searches

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

Google is now sending push notifications to some users that direct that user to a search within AI Mode. Yes, Google is pushing users to do queries in AI Mode using push…

SEO Daily News Recaps for Thursday, October 16, 2025

10/17/25

SEO Daily News Recap for Thursday, October 16, 2025 Organic SEO & Search News Pinterest Adds More Elements to its Pinterest Academy Education Platform – New insights and tips from the Pinterest…

Google Ads Updates It Prescription Drug Terms Healthcare and Medicines Policy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates Prescription Drug Terms Policy Google Ads is updating its Healthcare and Medicines policy effective…

Google Merchant Center Now Allows Physical Goods Subscriptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Merchant Center Now Supports Physical Goods Subscriptions Google Merchant Center has **updated its policies** to allow…

Top 10 Pitchbook Alternatives & Competitors (2025)

Source: Unknown Source

10/17/25

Source: Unknown Source. Read the original article TL;DR Summary of Top 10 PitchBook Alternatives for Startup and Investment Research PitchBook is popular among VC and PE firms for comprehensive market data, but…

Top 9 Trend Radar Tools & Software

Source: Unknown Source

10/17/25

Source: Unknown Source. Read the original article TL;DR Summary of Top 9 Trend Radar Tools Reviewed for Market Insight and Innovation Discover how trend radar tools vary in identifying emerging versus current…

SE Ranking Review: Is it The Best SEO Tool in 2025?

Source: Unknown Source

10/17/25

Source: Unknown Source. Read the original article TL;DR Summary of SE Ranking Review: Pros, Cons, and Alternatives for SEO Professionals SE Ranking is an affordable all-in-one SEO tool favored by freelancers and…

ChatGPT Enterprise Pricing, Features and Limitations

Source: Unknown Source

10/17/25

Source: Unknown Source. Read the original article TL;DR Summary of ChatGPT Enterprise Pricing, Features, and Value in 2024 ChatGPT Enterprise offers unlimited GPT-4 usage and advanced security tailored for large organizations, but…

Best 44 Large Language Models (LLMs) in 2025

Source: Unknown Source

10/17/25

Source: Unknown Source. Read the original article TL;DR Summary of Top Large Language Models in 2025: Comprehensive Overview and Comparison The landscape of large language models (LLMs) in 2025 features significant advancements…

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Latest Headlines & Articles
  • The future of SEO: Why optimization still matters, whatever you call it
  • Agentic PPC: What performance marketing could look like in 2030
  • Search Engine Optimization (SEO) Specialist (PT) ~ The Boutique COO ~ $45/hr. ~ Remote (USA)
  • Why incrementality is the only metric that proves marketing’s real impact
  • The AI Visibility Index: Here’s who’s winning AI search
  • Daily Search Forum Recap: October 17, 2025
  • Video: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More
  • Watch Google’s Liz Reid On AI Search, Ad Clicks, Publishers & More
  • Google Posts Quickly Across Multiple Google Business Profiles
  • Google Push Notifications To AI Mode Searches

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