The rise of “zero-click” searches may signal the coming effect of AI shopping on product discovery and decision-making.
Google Calls Some SEO Content, Digital Mulch
Source: Search Engine Roundtable
Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch.” He wrote, “And let’s be honest—most of that SEO content is just digital…
Microsoft Advertising Adds Custom Columns
Source: Search Engine Roundtable
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.
Google AI Overviews Testing Speaker Play Button In US
Source: Search Engine Roundtable
Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this…
SEO Daily News Recaps for Sunday, December 28, 2025
SEO Daily News Recap for Sunday, December 28, 2025 Organic SEO & Search News Google Algorithm Update: Google rolls out a major algorithm update impacting website rankings. Businesses are advised to monitor…
Google Testing Replacing Gemini Button With Browse With AI In Chrome
Source: Search Engine Roundtable
Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a “Browse with AI” button. The button is more colorful and in your face, which…
Google Questions Need For ccTLDs For Websites To Go International
Source: Search Engine Roundtable
Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but…
