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Google Says You Are Better Off Without Lastmod Dates When They Are Incorrect

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Incorrect lastmod dates in XML Sitemaps can harm your site’s SEO rather than help it. Google’s trust in…

Google To Merge Google Shopping Ads & Free Listing Policies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Google plans to merge Shopping ads and free listings policies into a single document by September 2026. The…

Google Ads Turning On Local Inventory Ads By Default For Shopping Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Google Ads will now enable local inventory ads by default in Shopping campaigns. Advertisers can adjust this setting…

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