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How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)

12/15/23

Listen now (109 mins) | Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders — Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book

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