How To Use LLMs for Competitive Research and Gap Analysis

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Google Merchant Center Next Product Analytics Updates

Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it’s traffic to PDPsm instead of products, and labels.

Google Business Profiles Create QR Codes For Customer Reviews

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google Business Profiles under the reviews section.

Pinterest SEO: Your guide to brand discovery

Pinterest isn’t just social – it’s a search powerhouse. Here’s how to get discovered by high-intent users searching Pinterest for inspiration.

Google offers QR codes to get reviews from customers

You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.

7 tips for SEO newbies

SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success.

Americans search Google 126 times per month on average: Study

A day after Google revealed is sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.

How to get better results from Meta ads with vertical video formats

Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

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Taking a moment to celebrate and reflect—and then back to work

Daily Search Forum Recap: March 4, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google posted new data that says they answer over 5 trillion queries per year, that is up a lot since the 2 trillion metric we had in 2016. 10% of Google Searches from younger people start with Circle to Search, Google said. And new data shows how searchers use Google…

10% Of Google Searches From Younger Audiences Start With Circle To Search

Did you know that 10% of all searches on Google from a younger audience start with Google’s new circle to search feature? That is what Roma Datta Chobey, the Managing Director at Google India, said last week.

1/3rd Don’t Use Google Search All That Much

A new report released by Rand Fishkin at Sparktoro with the help of Datos’ panel measure web browser activity showed that about 1/3rd of active web users don’t use Google all that much, by that much it means they only do 1-20X searches per month.

Google Has Over 5 Trillion Searches Per Year

Google has posted some fresh data, saying they answer over 5 trillion searches per year. The last time we saw this data was in 2016, when Google was at 2 trillion searches per year and then 1.2 trillion in 2012.

SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use? – SparkToro

Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A

Why Search Rankings Are Driving Less Traffic

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?

Meta’s VP of Analytics Announces New Book on Ads Approaches

The book will provide tips and insights to help digital marketers maximize their ad approaches.

How Snapchat Ranks Content for Snap Map

Some insights into how Snapchat displays content on its map.

Social Media Platforms Challenge Australia’s Proposed Under 16 Ban

The platforms have questions why YouTube is set to be excluded from the bill.

Reddit Shares Insights into Maximizing AI Adoption for Brands

The new overview provides key insights into how you can maximize AI adoption.

FCC Backs Meta in Pushback on EU Regulations

If you were wondering why Zuck and Co. are siding with Trump…

Google is testing Creator Partnerships for YouTube Shorts ads

Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

Meta’s VP of Analytics Announces New Book on Meta Ads Approaches

The book will provide tips and insigts to help digitial marketers maximize their ad approaches.

YouTube Announces Updates to its Teen Safety Tools

Some new updates to YouTube’s teen safety features.

YouTube Announces Expanded ‘Hype’ Testing, New Gambling Content Restrictions

The latest feature update from YouTube.

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.

YouTube is revamping mid-roll ad placement

YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.

Digital Content & SEO Specialist ~ S&P Global ~ Remote (UK)

The Team: S&P Global Mobility is looking for a results-driven Content Specialist to optimize and scale our content for search, engagement, and conversion. This role is not just about content creation—it’s about driving measurable business impact through strategic content experiences. You’ll be joining a high-performing Digital Marketing team in the S&P Global Mobility division. Along […]

SEO Copywriter ~ Sunrise Senior Living ~ $47.3-72.8k ~ Remote (US)

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore […]

SEO Associate ~ PeopleFinders.com ~ $50-65k ~ Remote (US)

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites. Company Profile: PeopleFinders.com, the premier online service for […]

SEO Manager ~ Sartorius ~ $90-95k ~ Remote (US)

As an SEO Manager for the Lab Product and Services (LPS) division, you will be responsible for planning, implementing, and optimizing SEO strategies. Your ultimate aim is to drive lead generation and eCommerce sales through enhanced search engine rankings. As part of our innovative digital team, you will take ownership of the SEO channel and […]