Distinction Between Programmatic SEO and Technical SEO
John Mueller from Google emphasizes that programmatic SEO should not be confused with technical SEO. They are fundamentally different practices.
Technical SEO
Technical SEO focuses on making content accessible to search engines by ensuring it is crawlable, indexable, and understandable. John states that technical SEO will definitely continue to be important.
He also notes that no amount of AI can compensate for a website that is inaccessible to search engines.
Programmatic SEO
Programmatic SEO, on the other hand, is viewed more critically. John previously referred to it as a banner for spam, describing it as a cheap and fast method to generate low-quality content aimed at ranking in Google.
This approach may fall under Google’s scaled content abuse policy.
Conclusion
John Mueller advises against using the terms programmatic SEO and technical SEO interchangeably due to their different implications and roles within SEO strategy.
