AI Mode: A New Era of Search
AI Mode transforms Search using Gemini 2.5, employing a query fan-out technique that breaks down queries into subtopics, searches multiple sites, and compiles AI-generated answers. Currently US-only, it requires users to click a tab to access and supports follow-up questions. AI Mode ranks results differently from traditional Search and is highly comprehensive, though reporting and referral tracking are still evolving.
Key insights:
- May replace traditional Search over time.
- Personalized results will complicate tracking.
- Focus on original, insightful content and reputation per Google’s quality guidelines.
Gemini Live and Live Search
Gemini Live allows users to point devices like phones or AI glasses at objects to ask questions and search in real time via AI Mode. Rolling out this summer, it promises to revolutionize information retrieval by combining visual input with AI understanding.
Marie’s demo involved asking for “good summer reads” from a bookshelf, illustrating how Gemini Live combines visual recognition with search queries.
Content creators should:
- Use high-quality images and videos.
- Incorporate unique multimodal content.
Gemini in Glasses and XR
Prototypes of AI glasses by Google partners offer intuitive displays and voice interaction, with future features like walking directions integrated. These devices hint at a future where glasses replace phones for many tasks.
Personal Context in AI Mode
Personalized search results will consider past Google activity (searches, Gmail, etc.) for opted-in users, tailoring suggestions uniquely. This personalization will make keyword tracking more difficult and elevate the importance of building loyal audiences and highly helpful content.
Gemini in Chrome
Gemini integration in Chrome enables users to interact with any webpage by summarizing content, simplifying topics, modifying recipes, and generating quizzes. This feature is rolling out for US English users on Windows and macOS and will eventually support multi-tab navigation and web browsing on users’ behalf.
