Technology Transforming the Shopping Experience
Snapchat’s new report highlights how technology and social media are significantly influencing shopping behaviors, particularly through features like AI-powered personalization, augmented reality (AR) virtual try-ons, and visual search.
Key Findings on Shopping Tools
- 65% of Snapchat users find AI-powered styling guides helpful for discovering new outfit ideas, which is 2.1x greater than non-Snapchatters.
- 63% say AR Lenses reduce their need to visit physical stores.
- 77% find visual search makes finding apparel faster and easier, compared to 50% of non-Snapchatters.
Social Media’s Role in Fashion and Shopping
Snapchat users extensively use the app for fashion inspiration and promotions, making it a vital tool for marketers.
Fashion and Promotion Engagement
- 82% get fashion inspiration from Snapchat.
- 81% want updates on deals and promotions through social platforms.
- 85% rely on friends and family input for purchase decisions.
Influence of Friends, Family, and Creators
- 82% are more likely to notice brands used by their close contacts.
- 80% discuss apparel brands with friends via messaging.
- Collaborations with creators enhance a brand’s social influence and can significantly impact purchase decisions when executed well.
Implications for Marketers
These insights provide valuable guidance for brands aiming to connect with Snapchat users, emphasizing the importance of leveraging AI and AR tools, engaging social content, and creator collaborations to influence shopping behavior effectively.
