Meta Updates Marketing and Graph APIs to Enhance Facebook and Instagram Ad Management
New Content Monetization Metrics for Creators
Meta has introduced the content_monetization_earnings metric, allowing creators to track earnings at the page or post level over customizable periods. An additional breakdown highlights which content types contribute most to overall earnings. The new monetization_approximate_earnings metric enables third-party platforms to display monetization data within their apps, providing richer insights for Facebook and Instagram creators.
Enhanced Budget Flexibility in Graph API
The daily budget flexibility for Meta Ads Manager accounts has been expanded from 25% to 75%. This means on days with better opportunities, spending may exceed the daily budget by up to 75%, while total weekly spend remains capped at seven times the daily budget. This update helps marketers maximize campaign budgets through automated budget allocation.
Advantage+ Features and Targeting Improvements
- New Advantage+ elements allow ad buyers on Facebook and Instagram to leverage Meta’s latest AI-powered ad tools via ad networks.
- Age and gender targeting parameters have been added to reach audiences beyond preferred settings when it can improve ad performance.
Improvements to Catalog and Ad Copies API
- A new “videos” field has been introduced for catalog ingestion to better support video content.
- Advertisers can now edit key creative elements such as title, link URL, URL tags, and body text when copying ads via the Ad Copies API, offering greater flexibility in ad creation.
These technical updates are primarily aimed at advanced marketers and developers using Meta’s APIs directly or through third-party platforms, streamlining ad creation and management processes.
Source: Social Media Today – Latest News by Andrew Hutchinson. Read original.
