TL;DR Summary of Google Ads Policy Update on Pausing Individual Accounts Linked to Manager Accounts
Google updated its Ads policy to allow pausing of individual accounts linked to Manager accounts violating third-party policies. Affected users will receive in-account and email notifications with steps to unlink their individual accounts. Unlinking restores the ability to serve ads independently from the violating Manager account. This update clarifies responsibility and control for advertisers linked to Manager accounts.
Optimixed’s Overview: Understanding Google’s New Policy on Pausing Linked Google Ads Accounts
Key Details of the Policy Change
Google has introduced a new section to its Google Ads pausing policy, focusing on the relationship between individual accounts and their linked Manager accounts. This update aims to clarify how violations by Manager accounts affect the individual accounts connected to them.
What the Update Means for Advertisers
- Account Pausing: If a Manager account violates the third-party policy, Google may pause all individual accounts linked to it.
- Notification Process: Users will be informed via in-account notifications and email with detailed instructions on how to proceed.
- Unlinking Option: Advertisers can unlink their individual accounts from the Manager account to resume ad serving independently.
Implications and Best Practices
This policy ensures that individual advertisers maintain control over their accounts and can mitigate the impact of violations caused by the Manager accounts they are linked to. It is advisable for users to monitor notifications closely and act promptly to unlink if necessary.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original article.
