Meta Unveils New AI Ad Tools, Including Improved Video Generation Options

Posted on June 17, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta’s Latest AI-Powered Ad Innovations Transforming Digital Marketing

Meta has introduced advanced AI tools that enable advertisers to create image-to-video content with branding elements like logos and colors. New AI-powered features include video highlights, business chatbots for customer engagement, and generative AI for virtual try-ons. These innovations aim to boost ad performance and streamline campaign creation by leveraging automation and personalized targeting.

Optimixed’s Overview: How Meta’s Cutting-Edge AI Ad Tools Are Revolutionizing Campaign Creation and Customer Interaction

Enhanced AI Video Generation and Branding

Meta’s latest AI video generation tools allow advertisers to seamlessly convert multiple images into short, animated video clips complete with text overlays and music. This approach maintains high-quality outputs by focusing on brief, engaging snippets rather than long videos, currently being tested with select brands. Alongside this, Meta offers a Video Highlights feature that uses AI to identify and showcase key video segments, helping viewers quickly grasp the main message.

Custom Branding and Persona-Based Text Generation

Advertisers can now integrate their brand logos and colors into AI-generated images, ensuring consistency across marketing materials. Additionally, Meta introduces persona-based text creation which tailors messaging to reflect brand identity more authentically, enhancing overall campaign cohesion and impact.

Interactive AI Business Assistants for Customer Engagement

Meta’s new Business AIs embedded within ads offer real-time, AI-generated responses to common customer questions in both text and voice formats. These specialized chatbots provide targeted assistance aligned with specific products or services, improving lead nurturing and simplifying the buyer journey directly within promotional content.

Additional AI-Driven Ad Features and Future Outlook

  • New CTA stickers for Stories and Reels to enhance engagement.
  • Generative AI-powered virtual try-on options that display clothing on diverse model shapes and sizes.
  • Advantage+ ads leveraging AI to increase Return on Ad Spend (ROAS) by an average of 22% through optimized targeting.

Meta envisions a future where marketers can simply upload product URLs and rely on AI systems to handle campaign creation and audience targeting automatically. While full automation promises efficiency and scalability, combining human expertise with AI tools is expected to yield the best marketing outcomes.