Video: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

06/20/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Latest Google Search and SEO Updates You Need to Know

This week’s SEO news highlights **Google’s integration of AI Mode** across Search Console and People Also Ask, along with new **audio features** and **search snippet experiments**. **Google Ads and Merchant Center** are rolling out updated interfaces and tools to streamline advertising and inventory management. Meanwhile, **Bing and OpenAI** are also testing new search experiences to enhance user engagement and search quality.

Optimixed’s Overview: Key Developments Shaping Search and SEO in Google, Bing, and AI Platforms

Google’s AI and Search Console Enhancements

Google has officially begun counting AI Mode within its Search Console performance reports, although interpreting this data remains challenging. The company is experimenting with Audio Overviews and has introduced a new Search Live audio-only feature in its labs. In addition, AI Mode is now integrated into the People Also Ask section and the Chrome browser, signaling deeper AI embedding in search results and user experience.

Interface Updates and New Features in Google Ads and Merchant Center

  • Google Ads is testing visual updates, including a horizontal line filled halfway and a revamped chart interface to improve ad performance tracking.
  • A new streamlined, step-by-step conversion setup process has been introduced, simplifying campaign management.
  • The Google Merchant Center now supports website-reported autofeeds to better automate inventory uploads and has refreshed its interface for improved usability.
  • Local Service Ads are trialing a background checked label to build trust among local consumers.

Search Snippet and Knowledge Panel Experiments

Google is testing swapping the site name and URL in search snippets, which could impact click-through rates and brand visibility. However, some knowledge panels have been linking to incorrect websites, indicating ongoing challenges in information accuracy. Additionally, Google is investigating issues with automatic page translation from search results, aiming to enhance user navigation.

Updates from Bing and OpenAI

  • Bing is experimenting with removing Microsoft’s name and logo from the search bar, possibly to create a more neutral or streamlined search interface.
  • OpenAI has released a search quality update for ChatGPT, focusing on improving response relevance and user satisfaction.

Additional Notes and SEO Insights

John Mueller from Google noted that more complex SEO issues take longer for Google to process, emphasizing patience for site owners. Google also clarified that no AI system currently uses the LLMs.txt file for controlling AI content usage. Moreover, Google updated its help documents to provide detailed instructions on blocking content from appearing in AI-powered features — a crucial step for content privacy and control.