July 2025 Google Webmaster Report: June Core Update, AI Mode Expands, Great Decoupling & More

Posted on July 2, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of June 2025 Google Search and SEO Updates

The past month brought significant Google algorithm changes including the June 2025 core update and adjustments to adult content ranking signals. Google introduced new AI features such as AI Mode expansion and Audio overviews testing, impacting search results and user experience. Updates to Google Search Console incorporated AI data but raised concerns about data clarity. Various structural and indexing changes signal evolving SEO strategies for publishers and webmasters.

Optimixed’s Overview: Key June 2025 Changes Shaping Google Search and SEO Landscape

Major Algorithm and Ranking Updates

June 2025 saw Google finalize its core update after a month of fluctuating ranking adjustments. Notably, changes were made to how adult content is ranked and the threshold for removal-based demotions was modified. Additionally, Google experienced a serving bug causing temporary disruptions.

Expansion of AI Features in Search

  • AI Mode was rolled out to all US users and introduced to Labs users in India, enhancing AI-driven search interactions.
  • Audio overviews and live audio search features are in testing phases, with live visual search still under experimentation.
  • Google is experimenting with AI Overviews positioned in different areas of search results, including testing site name displays within AI-generated content.

Google Search Console and Indexing Developments

Google Search Console now integrates AI Mode data into its performance reports, a change that has sparked discussion about data usability. Moreover, Google has updated its URL structure guidance and dropped certain structured data elements, indicating shifts in indexing focus. Publishers received new testing opportunities like preferred source designation in search results.

Industry Insights and SEO Implications

Despite Google’s official statements, the SEO community notes a trend towards reduced indexing and a phenomenon termed the “great decoupling,” which Google has yet to acknowledge. The company also softened its position on AI-generated content, reflecting evolving attitudes. These developments suggest that SEO professionals must adapt to a more AI-integrated and nuanced search environment to maintain visibility.