Google June 2025 Core Update Volatility Begins

Posted on July 2, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google June 2025 Core Update Causes Early Ranking Volatility

The June 2025 Google Core Update began rolling out on June 30 and is showing initial signs of ranking fluctuations starting July 2. The update is expected to take three weeks to fully roll out, longer than typical core updates. Various SEO tools are already detecting volatility, and early reports from SEOs reveal mixed impacts on website traffic and SERP positions. Website owners should monitor their sites closely as more significant changes are anticipated in the coming days.

Optimixed’s Overview: Early Insights and Impacts of the June 2025 Google Core Update

Summary of the Update Rollout and Timing

Google officially announced the June 2025 core update on June 30, 2025, with a rollout expected to last approximately three weeks. Unlike many prior updates that complete within two weeks, this extended timeline means fluctuations may continue well into July. Initial ranking volatility was detected starting July 2, although many website owners and SEOs have yet to observe significant changes firsthand.

Detection and Analysis by SEO Tools

  • Several prominent SEO monitoring tools, including Semrush, Mozcast, Sistrix, Accuranker, and Mangools, are already picking up early signals of ranking changes related to the update.
  • Aggregated tool data confirms increasing SERP volatility across multiple verticals and site types.
  • SEOs are encouraged to use these tools to analyze their own site’s performance during this period for more granular insights.

Community and Expert Observations

SEO experts like Glenn Gabe have publicly shared their early findings, noting surges and drops in visibility across thousands of sites. Gabe further highlighted that some sites impacted by previous reviews updates may be experiencing renewed shifts during this core update. Community feedback varies widely:

  • Some site owners report significant traffic losses, including removal from Google Discover and News features.
  • Others have seen temporary ranking gains or recoveries after initial drops.
  • There are concerns about content duplication by AI-powered Google search features, raising copyright issues for publishers.
  • Positive trends in keyword rankings and traffic have also been observed by some within the first few days.

Recommendations for Site Owners

Given the early and ongoing nature of the update, site owners should:

  • Monitor website analytics and ranking tools closely over the next several weeks.
  • Be cautious attributing all traffic changes to this core update, as other unrelated updates or quality changes may also cause volatility.
  • Focus on maintaining high-quality, relevant content aligned with Google’s guidelines.
  • Stay informed through expert commentary and SEO community discussions to adapt strategies accordingly.