Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google June 2025 Core Update and Search Forum Recap
The June 2025 Google core update is triggering partial recoveries for sites impacted by earlier updates. A bug in Google Search Console’s average position data is causing discrepancies between reported rankings and actual search results. Google is testing a new carousel format for “people also consider” ads and has removed utility bills as valid evidence for Google Business Profile appeals. Additionally, AI Mode now integrates with Circle to Search and Google Lens to enhance visual search capabilities.
Optimixed’s Overview: Key Changes and Innovations in Google Search Ecosystem Mid-2025
Insights into the Latest Google Core Update and Search Platform Enhancements
Google’s June 2025 core update is actively reshaping search results, with notable recoveries for websites previously impacted by core and helpful content updates. Site owners are advised to monitor their performance metrics carefully, especially considering a newly reported glitch affecting average position data in Google Search Console which may misrepresent true rankings.
Google Ads and Business Profile Updates
- Sponsored Ads Innovation: Google is evolving the “people also consider” ad format from a simple list to a swipable carousel on mobile devices, enhancing user engagement and ad visibility.
- Business Profile Appeal Changes: Utility bills have been removed as acceptable evidence for appeal submissions, likely due to concerns about document authenticity and fraud prevention.
AI Advancements in Visual Search
Google’s AI Mode now supports Circle to Search and Google Lens, enabling users to perform more intuitive and context-aware visual searches. This integration marks a significant step forward in leveraging artificial intelligence to improve search accuracy and user experience.
Additional Industry Highlights
- Garmin smartwatches have launched an official Google Maps app, expanding navigation options for wearable users.
- Emerging SEO concepts such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are gaining traction, focusing on optimizing content for AI-driven search environments.
- Discussions emphasize the growing need for AI search console reporting tools to provide actionable insights for site owners dealing with AI-generated search traffic.
