Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Business Profiles Report Large Drop in Local Search Impressions Starting June 25, 2025
Starting June 25, 2025, many users observed a significant drop in impressions and clicks from Google Business Profiles local rankings. This decline appears across multiple industries and device types but engagement metrics remain steady, suggesting a possible data reporting glitch rather than an actual ranking change. Google has acknowledged the issue as a known glitch and is reportedly working to restore the missing data.
Optimixed’s Overview: Understanding the June 2025 Data Glitch Impacting Google Business Profiles Local Search Metrics
What Happened?
From June 24-25, 2025, numerous local SEO professionals and business owners noticed a sharp and unusual decline in impressions and clicks within the Google Business Profiles (GBP) performance reports. This drop was seen across a diverse set of industries and affected both desktop and mobile search results.
Key Observations
- Impressions and clicks dropped significantly starting June 25, 2025.
- Engagement and actions metrics remained stable, indicating users were still interacting with profiles at expected levels.
- The timing did not align with the subsequent Google core update released on June 30, 2025.
- Multiple GBP accounts across various categories reported similar drops simultaneously.
Likely Cause and Current Status
Local SEO experts suspect this issue stems from a technical reporting glitch rather than an actual drop in local search rankings or visibility. A Google Product Expert confirmed the problem is a known data glitch and Google is actively working to restore the lost performance data.
What Should Businesses Do?
- Remain cautious about interpreting the sudden drops as ranking penalties or performance issues.
- Monitor Google Business Profile metrics closely for updates or restoration of data.
- Stay informed through trusted SEO forums and official Google channels for announcements.
Ultimately, this glitch highlights the importance of understanding the nuances of data reporting and not rushing to conclusions based on sudden metric changes.
