Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google June 2025 Core Update: Two Weeks In
The Google June 2025 core update has caused significant ranking volatility since early July, with many sites experiencing both declines and partial recoveries. Search features like AI Overviews and rich results are increasingly impacted by these changes. SEO tracking tools and community chatter confirm ongoing fluctuations, highlighting a rollercoaster effect for site traffic and keyword rankings.
Optimixed’s Overview: Analyzing the Impact and Trends of the June 2025 Google Core Update
Update Timeline and Initial Effects
The Google June 2025 core update was announced on June 30th, with ranking volatility beginning around July 2nd. Over the following two weeks, fluctuations in search rankings have been pronounced, with some sites seeing partial recoveries, especially in features like AI Overviews, top stories, and rich snippets.
SEO Tool Data Confirms Volatility
- Multiple tracking tools including Semrush, Mozcast, Sistrix, and Accuranker have reported heightened ranking fluctuations starting mid-July.
- Aggregated data from Wiredboard’s tool aggregator shows consistent spikes in volatility across the industry.
Community and Site Owner Insights
Discussions on WebmasterWorld and social media reveal a mixed impact:
- Some sites report notable traffic and keyword ranking recoveries, with increases in top-position keywords.
- Others experience ongoing declines or no improvement, attributing some traffic changes to bot activity or external factors.
- The update has caused a “rollercoaster” effect, especially for news sites, with sharp dips followed by rebounds.
Broader Implications
Core updates like this one continue to influence how Google surfaces content, including AI-based features. Site owners are reminded that quality and relevance remain critical, and volatility may persist as Google refines these algorithms.
