Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests New “Ask” Button on Local Listings
Google is experimenting with placing an “Ask” button among the main action buttons on some local business listings. This button appears between directions and call options, aiming to facilitate user inquiries directly. The change is still in a limited testing phase and not widely replicable. Business profile managers should monitor for potential impacts on engagement.
Optimixed’s Overview: Google Experiments with Enhanced Interaction on Local Business Profiles
Introduction to the New “Ask” Button Test
Google is piloting a new feature that places an “Ask” button prominently on certain local business listings. This button is designed to streamline the way users can inquire about businesses directly from the listing interface.
Details of the Experiment
- The “Ask” button is positioned after the Directions and Start buttons and before the Call button.
- Currently, the feature appears in a limited test environment and is not widely visible or replicable across all profiles.
- The button links to a page where users can ask questions about the business, potentially increasing customer interaction.
Implications for Business Profile Managers
As the feature remains in testing, business owners and profile managers should:
- Stay alert to any updates or changes in their Google Business Profiles.
- Consider how direct user questions might impact customer engagement and support.
- Monitor community forums and platforms like LinkedIn for shared experiences and further insights.
This experiment reflects Google’s ongoing efforts to enhance local search interactions, potentially offering businesses new ways to connect with customers.
