Google Search Result Snippets With See More & Other Hyperlinks Within

07/23/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests Adding More Links Within Search Result Snippets

Google is experimenting with adding “see more” links and additional hyperlinks inside search result snippets. These links aim to take users directly to relevant sections within the webpage, enhancing navigation. Early sightings by SEO experts have revealed clickable snippet descriptions that jump to specific page content. This feature builds on previous tests of in-snippet navigation, improving user experience in search results.

Optimixed’s Overview: Enhancing User Navigation with Google’s New In-Snippet Links

Google’s Innovative Approach to Search Result Snippets

Google is currently testing a new feature that integrates more interactive links within search result snippets. This includes a “see more” button and multiple hyperlinks embedded in the meta description. When clicked, these links take users directly to the specific sections of the webpage that are most relevant to their query, offering a more precise and efficient search experience.

Key Details from Early Observations

  • “See more” links: Appear appended to the meta description, sometimes leading directly to the context from which the snippet was extracted.
  • Clickable snippet descriptions: Hyperlinks within the snippet itself allow users to jump to various relevant parts of the page without navigating through the entire content.
  • Multiple reports: SEO professionals like SEO Steph, Khushal Bherwani, and Brodie Clark have shared screenshots and videos showcasing this new interactive snippet behavior.

Context and Previous Similar Features

This addition is part of Google’s ongoing efforts to provide more granular navigation options in search results, complementing previous experiments such as “box jump to links,” “page include links,” and “mobile jump to links.” The goal is to enhance user engagement and reduce the time it takes to find specific information directly from the search results page.