Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Advertising Enhances Website Exclusions Management
Microsoft Advertising has introduced improved exclusions controls and reporting for Audience and Search Ads, allowing users to centrally manage website exclusions across accounts and campaigns. The update enables bulk application of exclusions and supports up to 10,000 websites per exclusion list. Additionally, users can create up to 100 exclusion lists per account, streamlining ad targeting and management.
Optimixed’s Overview: Streamlining Website Exclusion Management in Microsoft Advertising
Key Enhancements to Exclusion Controls
Microsoft Advertising has rolled out new features to simplify how advertisers manage website exclusions for Audience Ads and Search Ads. These updates focus on centralization, scalability, and ease of use across multiple account levels.
Main Features Include:
- Centralized Management: Manage website exclusions across multiple accounts and campaigns from a single interface.
- Bulk Exclusions: Apply exclusion lists to multiple campaigns simultaneously, saving time and ensuring consistency.
- Scalable Lists: Create exclusion lists containing up to 10,000 websites, with the ability to maintain up to 100 lists per account.
Improved Control Levels
- Account Level: View and manage exclusion lists at the manager account level or create custom lists tailored for specific campaigns.
- Campaign Level: Apply exclusion lists directly to campaigns, promoting unified exclusion management.
- Ad Group Level: Exclusions remain available here, but Microsoft recommends managing exclusions at the campaign level for better consistency.
Additional Information
The Targeted Website List feature is currently in an open pilot phase. Advertisers interested in early access should contact Microsoft Advertising directly. This update significantly enhances advertisers’ ability to control where their ads appear, improving campaign performance through more precise targeting.
