Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Ranking Volatility Persists Weeks After June 2025 Core Update
The **Google June 2025 core update** completed on July 17, yet **search ranking volatility remains high** well into August. Multiple **third-party SEO tools confirm ongoing fluctuations**, indicating persistent instability. Community feedback highlights **significant traffic drops and irregular recovery patterns**, with some sites experiencing unexpected spikes. SEO professionals suggest adapting strategies, including increased social media engagement, to navigate the unpredictable landscape.
Optimixed’s Overview: Understanding the Extended Impact of Google’s June 2025 Core Update on Search Rankings
Continued Fluctuations in Google Search Rankings
Since the launch of the June 2025 core update on June 30 and its completion by July 17, SEO professionals have observed unusually prolonged volatility in Google search rankings. Contrary to typical update cycles, the instability has persisted for more than six weeks, with no clear signs of normalization.
Third-Party Tool Data Highlights Persistent Volatility
- Semrush, Mozcast, Accuranker, and other tools consistently report heightened rank fluctuations, signaling that the update’s effects are still unfolding.
- An aggregate of these tools, such as Wiredboard’s Aggregator, visually confirms the sustained turbulence across multiple metrics.
Community Reactions and Traffic Trends
- Many site owners report dramatic drops in organic traffic, with some experiencing declines up to 70% compared to pre-update levels.
- Conversely, certain niche or local sites have seen unexpected traffic gains, illustrating uneven effects across industries and regions.
- Forum discussions reveal frustration over “false recoveries” where initial improvements quickly reversed.
Recommended Strategic Responses
Given the ongoing unpredictability, SEO experts recommend diversifying traffic sources and increasing reliance on social media platforms like X and Gab to mitigate risks. The community also voices concerns about the impact of AI-driven content and evolving search algorithms, emphasizing the need for adaptable SEO strategies.
