Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article
TL;DR Summary of Meta’s Threads App Surpasses 400 Million Monthly Active Users
Meta’s Threads has grown steadily to over 400 million monthly active users, positioning itself as a strong competitor to X (formerly Twitter). While X’s user base appears to be declining according to independent data, Threads is gaining traction, especially among influencers and celebrities. Despite Bluesky’s niche appeal, it remains far behind in total users, highlighting Threads’ rising dominance in real-time social engagement. Meta’s continued focus on improving Threads’ algorithm is helping solidify its place in the social media landscape.
Optimixed’s Overview: Threads Emerges as a Major Contender in the Real-Time Social Media Arena
Threads’ Rapid Growth and User Engagement
Meta’s Twitter-like app, Threads, has seen its monthly active users (MAU) increase from 350 million in April to over 400 million recently. This steady growth is supported by improvements to the app’s algorithm, resulting in increased time spent within Threads and higher overall engagement.
Comparison with X’s User Trends
- X’s reported 600 million MAU is disputed by third-party analytics and official EU reports indicating a decline in users, particularly in Europe and mobile platforms.
- Despite X maintaining web traffic leadership, web users make up only about 20% of total usage, suggesting an overall downward trend for X.
- Threads is closing the gap and possibly becoming the preferred real-time social media platform for many users.
Bluesky’s Position in the Social Media Landscape
- Bluesky, known for its independence from major corporations, peaked after the 2020 U.S. election but growth has since slowed, currently holding around 38 million users.
- Though it maintains a passionate community, Bluesky has yet to become a major player like Threads or X.
- Potential future shifts in user bases could still benefit Bluesky if users seek alternatives to corporate-owned platforms.
Looking Ahead: Threads’ Potential to Lead
With Meta focusing on refining real-time, relevant content and increasing user engagement, Threads is on track to potentially overtake X as the dominant live social media platform. Its integration into Meta’s broader advertising ecosystem further strengthens its position, making Threads a key player to watch in the evolving social media competition.
