How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%

08/13/25
Source: moz (en-US). Read the original article

TL;DR Summary of How to Build a Winning SEO Strategy to Boost Organic Visibility

Organic visibility is challenged by evolving SERPs, AI, and algorithms, but a systematic SEO approach can increase rankings significantly. The key is a 6-step framework focusing on technical SEO, targeted keywords, and execution. Prioritizing market penetration over raw traffic and selecting winnable battles yields steady growth. Tools like Moz and Google Search Console help optimize on-page and technical elements effectively.

Optimixed’s Overview: Proven SEO Tactics to Drive Sustainable Organic Growth in Competitive Markets

Understanding the Foundation: Connect SEO to Business Revenue

Before diving into SEO tactics, it’s critical to link your efforts to business outcomes using a Customer Acquisition Cost (CAC) model. Focus on improving market penetration (capturing search volume) and conversion rates rather than just driving traffic or marketing qualified leads (MQLs). This approach ensures SEO moves the needle on revenue.

Strategic Keyword Selection: Choose Battles Wisely

  • Workshop Research: Gather a broad keyword list from cross-functional input to cover products, services, and customer intents.
  • Competitor and Tool Analysis: Use Moz and competitor insights to expand and refine the keyword pool.
  • Filtering by Volume and Intent: Prioritize high-intent keywords that attract qualified leads over sheer volume.
  • SERP Difficulty Assessment: Analyze Domain Authority and page optimization of competitors to find winnable opportunities.
  • Mapping Keywords: Assign one primary and one secondary keyword per page to maintain focus and relevance.

On-Page and Technical SEO Optimization

Use tools like Moz’s On-Page Grader to improve keyword alignment on existing pages. Technical SEO audits with Moz and Screaming Frog help ensure crawlability, fix redirects, and recover lost authority by managing broken links. Address keyword cannibalization by consolidating overlapping pages to strengthen rankings.

Building Effective SEO Landing Pages and Localized Strategies

  • Landing Pages: Create clean, focused pages targeting one main topic with corresponding keywords, designed to convert organic traffic.
  • Localized SEO: Develop geo-specific keyword targeting and local landing pages. Add structured data like LocalBusiness and PostalAddress schema to improve local relevance.
  • International SEO: Implement hreflang tags for multi-country sites to preserve authority and boost visibility across regions.

Key Takeaways

Success in SEO comes from a repeatable, data-driven process that balances strategic keyword targeting, technical excellence, and tactical on-page improvements. Rather than chasing impossible broad keywords, focus on achievable wins that compound over time. Monitoring with Moz and Search Console enables ongoing optimization and sustained organic growth.