Meta Shares Tips on How to Improve Ad Performance with AI

Posted on August 14, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of How Brands Can Maximize Meta’s AI Ad Tools for Holiday Campaigns

Meta’s latest AI-powered ad tools help brands enhance campaign performance through automated creative testing and video generation. Utilizing features like AI-driven targeting, Reels promotion, and Value Optimization enables advertisers to reach more valuable customers efficiently. Partnering with creators and leveraging video formats significantly boosts engagement, lowers costs, and increases conversion rates. These innovations offer strong opportunities especially for small and medium businesses during peak seasons.

Optimixed’s Overview: Leveraging Meta’s AI Innovations to Boost Ad Performance and Engagement

Meta’s Enhanced AI Tools Transforming Advertising Strategies

Meta has rolled out a suite of advanced AI-driven advertising tools aimed at maximizing campaign results for brands of all sizes. Key features include:

  • AI Creative Testing: Uploading multiple creatives allows Meta’s AI to optimize ads at scale, improving efficiency beyond manual capabilities.
  • AI Video and Image Generation: Tools that generate videos from text or images and animate pictures help brands create engaging content without dedicated video assets.
  • Customized AI Targeting: Utilizing machine learning to identify and bid on high-value customers, boosting return on ad spend (ROAS).

Impact of Video and Reels on Consumer Engagement

Video consumption on Meta platforms continues to rise, with over 20% year-over-year growth in time spent watching videos. Reels, in particular, are a major driver of this trend:

  • 79% of users surveyed have purchased products after watching Reels, highlighting its influence on purchase decisions.
  • Incorporating creator content into campaigns reduces acquisition costs by 19% and increases brand lift by 71%, on average.
  • Technical best practices include using vertical 9:16 formats and adding audio to optimize Reels ads’ performance.

Optimizing Campaigns with Meta’s Value Optimization and Rules

Meta’s Value Optimization and Value Rules provide advertisers with granular control over targeting strategies:

  • Value Rules enable segmentation based on behaviors and demographics to focus on the most valuable audiences.
  • Value Optimization predicts potential ROAS per viewer, allowing smarter bidding on high-value prospects.

These capabilities empower advertisers to align their budget and creative efforts with customers most likely to drive meaningful returns.

Conclusion

Meta’s evolving AI ad tools present significant opportunities for brands to enhance campaign creativity, target precision, and engagement—especially via video formats like Reels and creator collaborations. Leveraging these innovations can lead to stronger results, optimized spend, and improved connections with audiences, making them essential considerations for upcoming holiday marketing plans.