Microsoft Copilot Links Local Reviews To Google Maps

08/15/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Microsoft Copilot Uses Google Maps Reviews for Local AI Results

Microsoft Copilot integrates Google Maps reviews for its local AI search results. When users click on review stars or ratings within Copilot, they are redirected to the corresponding Google Maps business profile. This feature works on various “near me” style local queries, enhancing the AI’s local search accuracy and user experience. The discovery was confirmed by replicable tests and social media posts.

Optimixed’s Overview: How Microsoft Copilot Leverages Google Maps Reviews to Enhance Local AI Search Results

Integration of Google Maps Data in Microsoft Copilot

Microsoft Copilot, previously known as Bing Chat, has started utilizing Google Maps reviews as part of its local search AI results. This means when users perform location-based queries, Copilot pulls in review ratings and stars from Google Maps listings, providing reliable and well-established local business information.

Direct Linking to Google Business Profiles

One key feature is that clicking on the review stars or ratings within Microsoft Copilot redirects users directly to the Google Maps business profile. This seamless connection offers a richer user experience by allowing easy access to detailed business information, photos, and additional reviews on the Google Maps platform.

Practical Applications and User Impact

  • Works effectively for “near me” and other local intent queries.
  • Ensures users receive up-to-date and comprehensive local business data sourced from Google Maps.
  • Improves trustworthiness of AI-generated local recommendations by leveraging Google’s extensive review database.
  • Demonstrates cross-platform collaboration in delivering local search results within AI assistants.

This integration highlights an innovative approach in AI-driven local search by combining Microsoft’s Copilot interface with Google’s robust local business ecosystem, ultimately benefiting users seeking reliable local information.