Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Forums Daily Recap: Updates on Ranking, Ads, and Policies
This recap highlights the recent cooling of Google search ranking volatility after weeks of intense fluctuations. Key changes include the removal of language targeting from Google Ads search campaigns by 2025 and a new ad preview feature in the Google Ads console. Additionally, Google Ads now permits sports betting advertisements in Missouri starting August 15, 2025, alongside improvements to the Google Ads API documentation.
Optimixed’s Overview: Key Google Search and Ads Updates You Should Know
Recent Stability in Google Search Rankings
After several weeks of significant fluctuations in search rankings, Google search ranking volatility has calmed down over the past weekend. This easing is reflected in reduced chatter within the SEO community and lower volatility scores on third-party tracking tools.
Important Changes to Google Ads
- Language Targeting Removal: By the end of 2025, Google Ads will no longer support language targeting in search campaigns, signaling a shift in campaign management strategies.
- New Ad Preview Feature: Advertisers can now preview their ads directly within the asset details view in the Google Ads console, enhancing convenience and workflow efficiency.
- API Documentation Update: Google has refreshed its Ads API documentation to offer developers a smoother, faster, and more intuitive experience.
- Sports Betting Ads Allowed in Missouri: Effective August 15, 2025, Google Ads’ Gambling and Games policy now permits sports betting advertisements within Missouri, opening new opportunities for advertisers in that market.
Additional Highlights
The recap also features lighter SEO community discussions and a glimpse into Google’s culture with a video showcasing ping pong games at the company, illustrating the blend of work and play. Furthermore, it references other relevant search marketing stories and statistics for 2025, providing a comprehensive view of the digital marketing landscape.
