Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests New ‘Copy Code’ Coupon Feature in Search Snippets
Google has introduced a subtle ‘copy code’ link for coupons directly within search result snippets. This feature replaces the previous more prominent clippable coupon buttons with a simpler, discrete design. When users click the link, it changes color to green indicating the code is copied. This update reflects Google’s ongoing efforts to enhance user experience in presenting discount codes efficiently.
Optimixed’s Overview: How Google’s Refined Coupon Code Snippets Enhance Search Experience
Introduction to Google’s New Coupon Code Display
Google has quietly rolled out a toned-down version of its coupon code display within search snippets, aiming to streamline how users interact with promotional codes directly from search results.
Key Features of the Updated Coupon Snippet
- Discrete ‘Copy Code’ Link: Instead of bold or colored buttons, a subtle underlined “copy code” text appears next to the discount percentage.
- Visual Feedback on Interaction: Clicking the link changes its color to green with a “copied” notification, confirming the code is ready to use.
- Consistent User Experience: This approach aligns with recent Google tests on coupon presentation, including those in knowledge panel deals.
Benefits for Users and Marketers
For users, this feature offers a seamless way to obtain coupon codes without leaving the search results, improving convenience and efficiency. Marketers benefit from increased visibility of their offers in a non-intrusive manner, potentially boosting coupon usage and sales conversions.
