Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Ranking Volatility Continues Weeks After June 2025 Core Update
Google’s June 2025 core update has caused persistent search ranking volatility lasting weeks beyond its completion. SEO chatter and third-party tracking tools report significant fluctuations in keyword rankings and traffic, including sudden drops of up to 80%. Despite a brief calming period, volatility spikes recurred mid to late August, impacting global websites unpredictably. This ongoing instability reflects the complex, delayed nature of Google’s ranking adjustments post-update.
Optimixed’s Overview: Persistent Google Ranking Fluctuations Signal Extended Post-Update Turbulence
Extended Volatility Following June 2025 Core Update
Google’s June 2025 core update, which officially completed on July 17th, has led to continued ranking instability well into August. Initial signs of volatility were subtle but escalated over subsequent weeks, with SEO professionals noticing sharp swings in search rankings and organic traffic.
Insights from Third-Party Tracking Tools
- Multiple tools such as Semrush, Accuranker, Mozcast, and Sistrix showed mixed signals, with some indicating a temporary calming over weekends while others recorded spikes in volatility.
- Aggregated data from Wiredboard’s tool aggregator highlighted inconsistent patterns, underscoring the irregular nature of current ranking fluctuations.
SEO Community Observations
- Webmasters reported drastic traffic drops, sometimes exceeding 50–80% on key pages, especially homepage traffic.
- Traffic appeared to rotate unpredictably among pages within the same site, indicating complex reallocation rather than outright de-indexing.
- Some sites experienced normal weekend traffic patterns while others saw unprecedented declines, highlighting variable impacts by region and site type.
Implications for Website Owners
Given the prolonged and irregular nature of these ranking fluctuations, site owners should:
- Closely monitor traffic trends using multiple analytics and ranking tools.
- Stay informed on community discussions to gauge broader industry impact.
- Prepare for possible continued volatility as Google’s algorithm recalibrates post-update.
