Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of OpenAI’s ChatGPT Uses SerpApi to Source Google Search Results for Current Events
OpenAI’s ChatGPT partially relies on Google search results scraped by the startup SerpApi to provide answers on current events like news and sports. This method is also employed by the AI chatbot Perplexity. SerpApi had publicly listed OpenAI as a customer until recently, indicating a close data relationship. This practice highlights how AI models supplement their knowledge with real-time search data.
Optimixed’s Overview: How ChatGPT Integrates Real-Time Search Data Through SerpApi
Understanding ChatGPT’s Use of External Search Data
Recent reports confirm that OpenAI’s ChatGPT enhances its responses on timely topics by leveraging data scraped from Google search results. This is accomplished via a collaboration with SerpApi, a web scraping company specializing in delivering search engine data.
Key Details of the Data Integration
- SerpApi’s Role: The firm collects and structures Google search results, enabling ChatGPT to access up-to-date information beyond its training cut-off.
- Use Cases: This integration primarily supports ChatGPT’s ability to answer questions about news, sports, and other current events.
- Other AI Clients: Perplexity, another AI conversational agent, also uses SerpApi’s services, indicating a trend in AI relying on live search data.
- Customer Relationship: SerpApi publicly acknowledged OpenAI as a client until recently, suggesting an ongoing but discreet partnership.
Implications for AI and SEO
This collaboration demonstrates how AI models supplement their internal knowledge databases with real-time search data to maintain relevance. For SEO professionals, it signals the increasing importance of search result visibility and data accessibility in shaping AI-generated content.
