Daily Search Forum Recap: August 25, 2025

Posted on August 25, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Daily Search Engine Forum Recap: Google Updates, ChatGPT Usage, and Ads Reporting

Today’s search forums update highlights ongoing Google search ranking volatility with some delayed spikes in activity. It reveals that OpenAI’s ChatGPT partially uses Google search results obtained via SerpApi for current event queries. Google is unlikely to be hiring a new Search Liaison despite posting a related communications role. Additionally, Google Ads now supports account-level Performance Max channel reporting, and Google is experimenting with an “Ask Anything” AI search box.

Optimixed’s Overview: Key Developments in Search Engine Dynamics and AI Integration

Google Search Ranking Volatility Insights

Recent observations indicate that while Google’s search ranking volatility appeared calm for much of the week, chatter among users increased towards the week’s end. Interestingly, volatility tracking tools only reflected this surge a few days later, suggesting delayed detection in ranking fluctuations.

OpenAI ChatGPT’s Use of Google Search Data

Reports from industry sources confirm that OpenAI’s ChatGPT incorporates portions of real-time Google search results for topical queries such as news and sports. This data is sourced through SerpApi, a startup specializing in scraping search engine results pages (SERPs), enabling ChatGPT to provide up-to-date responses.

Google Hiring and Role Clarification

Google recently listed a job opening for an External Communications Manager focused on Search, a role that resembles the former Search Liaison position held by Danny Sullivan. However, the current posting does not definitively indicate Google is seeking a replacement liaison at this time.

Advancements in Google Ads Reporting

  • Performance Max (PMax) Channel Reporting: Google Ads now offers reporting for PMax campaigns at the account level.
  • Benefits: This update allows advertisers to view and compare multiple PMax campaigns within a single report, enhancing campaign management efficiency.

Google AI Features Experimentation

Google is testing an “Ask Anything” input box embedded within AI Overviews. Submitting queries in this box triggers the AI Mode search results, indicating continued integration of AI-driven features directly within the search interface.