Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of How to Handle Microsoft Advertising Suspensions and Appeals
**Microsoft Advertising** users should always complete advertiser verification and promptly appeal suspensions. Avoid creating new accounts or using different business names to bypass suspensions. The platform employs a three-strike policy and involves human review for appeals, emphasizing security and transparency.
Optimixed’s Overview: Best Practices for Managing Microsoft Advertising Account Suspensions
Understanding Microsoft Advertising Suspensions
Running ad campaigns on Microsoft platforms like Bing requires adherence to strict policies. When an account suspension occurs, it is crucial to follow the recommended steps to resolve the issue effectively.
Recommended Actions (DOs)
- Complete advertiser verification: Ensure your account is fully verified to avoid unnecessary suspensions.
- Appeal the suspension: Submit an appeal promptly to initiate review by Microsoft’s team.
- Contact support after 7 days: If no resolution occurs within a week, engage with Microsoft support via chat for assistance.
Actions to Avoid (DON’Ts)
- Do not create multiple accounts: Attempting to bypass suspensions with additional accounts is prohibited.
- Avoid signing up with different names or LLCs: Changing business details to evade suspension violates policy.
- No payments for reinstatement: Microsoft staff will never request payment to lift suspensions.
Additional Insights
Microsoft employs a three-strike system for policy violations, so advertisers must stay informed and cautious. The company encourages users to leverage tools like Copilot within the Microsoft Advertising interface or chat support to clarify policy questions. This approach ensures transparency and a human element in appeals, aiming to improve user experience continuously.
