More Fan-Out SEO Tactics

08/26/25
Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article

TL;DR Summary of SEO for Google’s AI Fan-Out Results

Large language models like Google’s AI Mode, ChatGPT, and Perplexity generate fan-out results by anticipating follow-up queries and combining answers into one response. This approach offers multiple angles such as safety, selection criteria, and user reviews, which SEO strategists can target through on-page optimizations like FAQs. Understanding fan-out patterns helps brands position products effectively by addressing varied customer needs and leveraging citations from authoritative sources. Employing tools to analyze citations across AI platforms can enhance visibility and content strategy.

Optimixed’s Overview: Leveraging AI Fan-Out Responses for Smarter SEO and Product Positioning

Understanding AI Fan-Out in Search Optimization

AI fan-out refers to how generative AI models like Gemini and ChatGPT expand on an initial query by exploring multiple related subtopics or follow-up questions in a single answer. This technique helps users receive comprehensive information but also creates unique opportunities for SEO. Fan-out content often includes safety tips, product features, certifications, and user feedback, all of which can be targeted to improve search relevance and user engagement.

Strategies to Capitalize on Fan-Out SEO

  • Position Products Across Multiple Angles: Identify the different fan-out themes such as affordability, certifications, and ingredient types to create targeted content addressing each aspect. For example, in the skincare niche, highlighting cruelty-free or plant-powered options can attract specific audiences.
  • Target Frequently Cited Sources: AI platforms often cite authoritative publications. Tracking these citations across various AI tools using services like Otterly.ai can help brands connect with editors and writers for increased exposure and collaboration opportunities.
  • Reveal Customer Journeys: Fan-out queries reveal diverse customer intents and pain points. Crafting unique landing pages and FAQs that answer common fan-out questions (e.g., “What ingredients should I avoid for sensitive skin?”) can improve acquisition and conversion rates.

Tools and Tactics for Effective Fan-Out Optimization

Using AI-driven citation reports enables marketers to see which domains and URLs are most influential in AI-generated answers. This insight guides outreach efforts and content development to secure mentions and backlinks. Additionally, continuously testing prompts across multiple generative AI platforms uncovers evolving fan-out trends and topics, helping maintain a competitive SEO edge.