Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Renames “Chat” Feature to “Ads Advisor”
Google Ads has updated the interface by renaming the “Chat” section to “Ads Advisor.” This change reflects a shift from a casual chat feature to a more professional advisory tool. The update was first noticed in January and has prompted discussions across various platforms.
Optimixed’s Overview: Google Ads Enhances User Support with “Ads Advisor” Feature
Introduction to the Change
Google Ads has transformed its user interaction tool by rebranding the former “Chat” feature as the “Ads Advisor.” This move signals a strategic enhancement aimed at providing more valuable guidance to advertisers rather than simple chat support.
Details of the Update
- Previous Feature: Known as “Chat,” it allowed users to communicate for assistance within the Google Ads platform.
- New Naming: “Ads Advisor” implies a shift towards a consultative role rather than just a chat interface.
- Timeline: The change was observed starting in January and has since been formally recognized in the interface.
Implications for Advertisers
The renaming to “Ads Advisor” suggests Google’s intent to enhance the quality and professionalism of support offered to advertisers. It may include more tailored recommendations, insights, and assistance designed to optimize ad campaigns effectively.
